Mikey, is there any reason you wanted the teleprompter 麦克，你为什么要把提词器放在摄像机后面，
behind the camera so I'm looking straight at you, or you don't care? 这样我就能直视你了，还是你根本不在乎?
- No, I think it's okay. - Okay. —是的，我认为这样没问题。—好吧。
We're in a good spot. 我们现在的位置很好。
'Cause my eyes are a little shooting to the right. 因为我的眼睛在镜头中有点儿靠右。
- That's okay, though. - Are you sure? —不过没关系。 —你确定吗？
Mm-hmm. Okay. 嗯-嗯。没关系。
So you wanna start from the top? 所以你想从头开始吗?
Yes. 是的。
I'm just gonna do each point. 我要把每一处都做好。
- Ready? - I am born ready. —准备好了吗？ —我一直就准备好了。
2019年九月
Welcome.And thank you for coming. 欢迎大家的到来。
Real estate is going through a fundamental shift, 房地产业正在进行一场根本性的转变，
from a "fixed cost per seat" commodity 从一种每件含有“位置性固定成本”的商品
to an experiential-differentiated... 变成一种体验差异化的...
Real estate is going through a fundamental shift, 房地产业正在进行一场根本性的转变，
from a must-have... 从一种必须得要...
It's a mouthful. 这真拗口。
Fromm a "fixed cost per seat" commodity 从一种每件含有“位置性固定成本”的商品
to a must-have experiential... 变成一种必备的体验性...
I can do it, I can do it, I can do it. 我做的来，我做的来，我做的来。
Real estate... 房地产业...
Guys, I need no sounds. 伙计，我需要别出声。
If you're moving and making a sound and I'm speaking, freeze. 如果在我讲话时，你们在走动并发出任何声响，请立即停止。
Real estate is going through a fundamental shift, 房地产业正在进行一场根本性的转变，
from a "fixed cost per seat" com... 从一种每件都含有“位置性固定成本”的商...
Ehhh! We'll clean it up. 啊哈！我们会清除这段的。
I think we're great,and I think we're preparing for the roadshow right now. 我觉得我们很好，我想我们现在正在为路演做准备。
Sorry. 对不起。
The universe had to release it. 世间万物都需排浊。
Shh! You guys gotta flow with me.After I do the... 嘘！你们得跟着我走。在我做完…
Shh! Just let the air out. 嘘！把臭味散出去。
WeWork is garnering questions about its business model. WeWork的商业模式正受到质疑。
There are all kinds of things that just pop out as red flags in this. 这里有各种各样的危险信号。
It feels like it's valued as a tech company, 它的估值看起来像是一家科技公司，
but this is a real estate company. 但实际上却是一家房地产公司。
The founder wanted total, complete control for life. 创始人想要完全控制生活。
The company went from a $47 billion valuation 该公司在短短六周内从470亿美元的估值
to near bankruptcy in just six weeks. 跌至濒临破产的境地。
The future of the company very uncertain at this point. 公司的未来在这一点上非常不确定。
If you tell a 30-something male 如果你告诉一个30多岁的男人
that he's Jesus Christ, 他是耶稣基督，
he's inclined to believe you. 他会倾向于相信你。
- Start from the top. I'm gonna get this. -从头开始。我先酝酿一下。
Okay, I got it. 好的，我准备好了。
WE WORK 我们如何创建并拆解了一头470亿美元的独角兽
翻译：hardstick 校订：HARDSTICK
Social media companies promised us 社交媒体公司向我们承诺，
that technology will bring us together. 科技将把我们团结在一起。
Well, I gotta tell you, I've been observing a little bit what's happening 我得告诉你，我观察了一下现在世界上
around the world right now and I actually feel like a lot of times 正在发生的事情，我真的觉得很多时候，
technology is pulling us apart. 正是科技正在把我们分开。
And the secret of success in our opinion, is it's about real connection. 在我们看来，成功的秘诀在于真正的联系。
It's about treating other people the way you wanna be treated. 你想别人怎么对待你，你就怎么对待别人。
It's about being part of something greater than yourself. 而是成为比你自己，更伟大的事物的一部分。
I want us to never forget that the future, 我希望我们永远不要忘记，
while leveraging technology,lies in ourselves. 在利用技术的同时，未来就在于我们自己。
It is us who will blaze the path forward, 是我们将开辟前进的道路，
paved not with algorithms,not with software, 铺筑的不是算法，不是软件，
but with values, with friendship, 而是价值观、友谊、
with common goals, and most importantly,with humanity. 和共同的目标，最重要的是，人性。
The next revolution is going to be the We revolution. 下一次革命将是“我们（We）的革命”。
And it will restore in each one of us a sense of dignity and community 它将恢复我们每个人的尊严感和集体感，
without which greatness cannot be achieved. 没有这些，就无法成就伟大。
Not in generations has Wall Street absorbed 华尔街的几代人都不能化解
the number of body blows it took today. 发生在当前的一系列体系上的打击。 （2008年九月）
The American financial system 美国的财政体系的
is rocked to its foundation, 基础正在被动摇，
as top Wall Street institutions topple under a mountain of debt. 因为华尔街的顶尖机构都被如山的债务压垮了。
- After 2008, 2009, you had this really interesting period in U. S. economics — 2008年、2009年之后，美国经济经历了一段非常有趣的时期， （《大西洋月刊》记者）
where the economy itself was in a recession 当时经济本身处于衰退之中，
and we were looking for some way to get out of it, we were looking for hope. 我们在寻找摆脱衰退的方法，我们在寻找希望。
And hope was found in technology. 希望就在科技上。
And people were like,"That's the future. Tech is the future. 人们就会说:“这就是未来。科技是未来。
It's going to be the lifeline that pulls us out of these doldrums." 这将是把我们从萧条中拉出来的生命线。”
And at the time, you had a lot of sort of tech boosterism and techno-optimism. 在那个时候，你就发现，有很多科技拥趸和技术乐天派。
The idea was not just that these companies were going to become valuable, 他们的想法不仅使这些公司会变得有价值，
but that they represented something really fundamental and beautiful 而且它们代表了人类文明未来的
about the future of human civilization. 一些真正基础和美好的东西。
It was a period where you were rewarded 在这个时期，如果你能清晰地表达出你的公司的愿景，
if you could articulate a vision of your company 而不仅仅是为了赚钱，
that wasn't just going to make money. 你就会得到回报。
It was going to change the world. 它将改变世界。
What is your business built on? 你的商业是建立在什么之上？
- We. - You... —We —你...
I need you to tell me that. "My business..." 我需要你告诉我。“我的商业...”
- Are we starting? Yeah, we'll just start and then I'll get official. —我们开始了吗？—是的，我们将开始，下面我就是正式的了。
- Okay, you got it, you'll get... He's not in your picture? —好吧，你们准备好，就...他不在你的取景框里吗？
- Now, don't worry about...- He's not in your frame? —现在，不要去想它...—他不在你的画面里吗？
We got you covered,you got us covered. 我们帮你搞定，你也要配合我们。
- WeWork is a community... —WeWork 是一个社区...
Wait, who do you want me to look at, you or the...? Okay. 等等，你想让我看着谁，你还是…?好吧。
So they're taking this side. 那就让他们从这边拍摄。
This is, we go to the details here. 这就是，我们这里要注重细节。
- You look fantastic.- We focus on a lot of details here. -你看起来棒极了。-我们在这里关注很多细节。
Adam arrived in New York like many immigrants, 亚当像许多“纽漂”一样来到纽约，
ready to hustle, full of ideas. 准备推销他那满脑瓜的奇思怪想。
And, uh, like many who've come to New York before him, 和在他之前来纽约的许多“纽漂”一样， （《福布斯》首席内容审查官，总编辑）
uh, they didn't really work. 呃，他们不是真正来工作的。
He had this idea called Krawlers, 他有了一个叫“婴儿膝盖垫”的想法，
which was for babies so they could have padded knees. 这是为婴儿准备的，这样他们就可以有软垫膝盖了。
You know, babies have been doing fine for millions of years without padded knees. 自古以来，婴儿在没有膝盖垫的情况下也能活得很好。
Our tagline was,"Just because they don't tell you 我们的口号是，“他们不告诉你
doesn't meant they don't hurt." 不代表他们不受伤。”
He's couch-surfing with his sister, 他和他的姐姐宅在家里上网冲浪，
who's had some success as a model. 她已经是一名小有名气的模特。
- What you see is what you get. —你看见什么就去得到什么。
And I think Adam really loves 我想亚当一定喜欢
the New York lifestyle,the nightlife. 纽约的生活方式及夜生活。
But professionally,he's kind of a dilettante. 但从专业角度来说，他只是个业余爱好者。 （《福布斯》资深编辑）
I'm working in Dumbo, Brooklyn, 我在布鲁克林的丹博工作
and in the building there's an architect whose name is Miguel McKelvey. 在大楼里有一位建筑师，他的名字叫米格尔·麦凯维。
And me and Miguel are talking about different ideas of real estate businesses. 我和米格尔在讨论房地产生意时有不同的想法。
- I was attracted and interested in him because -我被他吸引，对他很感兴趣，因为
he was bringing energy to the room, 他给这个房间带来了能量，
and perhaps for him I could be a calming element 也许对他来说，我可以成为一个平静的元素，
and take in some of that energy that he had 吸收他身上的一些能量，
and reflect it back at him in an interesting way. 然后用一种有趣的方式反射给他。
And we went out to build a business 我们要做的是建立一项事业，
that's going to change the way people work, 它将改变人们的工作方式，
that's based on community and redefined success. 它是基于社区和重新定义成功的事业。
And from minute one with their partnership, 从他俩合作的第一刻起，
it was Miguel who was Mr. Inside 就是米格尔主内，
and Adam was Mr. Outside. 亚当主外。
The world has shifted. 世界已经发生了变化。
It used to be an "I" world. Right? 这曾经是一个“自我”的世界。对吗？
IPhone, iMac, all about me, me, me. I（我）-手机，I（我）-电脑，都是我，我，我
If you take the "me" and you flip it and you get the "we," 如果你把“我（ME）”翻转过来，就会得到"我们（WE），”
you understand that we're about to change the way people work 你知道我们要改变人们工作和生活的方式，
and the way people live,but more importantly, change the world. 但更重要的是，我们要改变世界。
The kibbutz. 就像“基布兹” （犹太人在以色列建国前建立的，延续至今的，类似人民公社的组织）
A working collective in a free society. 一个自由社会中工作的集体。
Invented, unique, 独创的，唯一的，
contemporary. 符合当时条件的。
The most important social experiment of the last hundred years. 这是过去一百年来最重要的社会实验。
Every great business 每一个伟大的事业
has a founding story and WeWork's is excellent. 都有一个创始的故事，而“WeWork”的是很精彩的。
You have Adam and Miguel,uh, two children of communes. 亚当和米格尔这两个公社的孩子。
Literally grew up in communes 严格讲，是在公社制度下成长的孩子
and, you know, one in Oregon and one in Israel in a kibbutz. 一个是在俄勒冈的犹太社区，另一个是在以色列的基布兹。
And they wind up together with this idea that they're gonna create a work commune. 他们最终达成了一个想法，他们要建立一个工作公社。
When we thought of WeWork, 当我们想到WeWork时，
one of the thoughts that I had in my head is, 我脑子里的一个想法是，
we need a capitalistic kibbutz. 我们需要一个资本的“基布兹”。
On the one hand, let's create a sharing economy where everybody shares. 一方面，让我们创造一个人人分享的共享经济。
On the other hand, if you choose to work harder than others, 另一方面，如果你选择比别人更努力工作，
you should also be compensated more. 你也应该得到更多的报酬。
Like any narrative, 像任何故事讲述一样，
it gets boiled down and distilled. 它都要经过融合和提炼。
And as the company evolves,the founding story evolves. 随着公司的发展，创始故事也在发展。
But their founding narrative actually really did translate 但他们的创业故事确实转化成了
to a lot of their early business success. 他们早期的许多商业成功。
- I mean, co-working,as we think of it now, -我的意思是，我们现在所认为的协同工作
didn't really exist at the time. 在当时并不存在。
Before WeWork,the real big player was Regus. 在WeWork之前，真正的大玩家是雷格斯。 （办公空间共享服务）
- Welcome to Regus, the new way to work. -欢迎来到雷格斯，新的工作方式。
A global workstyle solution for today's rapidly changing face of business. 为当今快速变化的商业面貌，提供全球性的工作方式解决方案。
As corporate and institutional as you could get, 就像你在一般公司和办事机构一样，
with cubicles and dull colors. 你得到的是小隔间和沉闷的颜色。
And walking into a Regus 而当你走进Regus
was like walking into the back of a dentist's office. 就像走进牙医诊所的储藏室。
We started by taking buildings. 我们从建筑开始。
We cut them up to small spaces. 我们把它们切成小块。
We built everything from glass.It was very communal. 我们用玻璃做一切。它是非常公共的。
It's very see-through and transparent. 它非常具有通透性。
We put in common spaces,and we basically created 我们在公共空间，我们基本上创建了
a community of small businesses,entrepreneurs and freelancers. 一个由小型企业、企业家和自由职业者组成的社区。
And in that community, people are almost forced to help other people. 在那个社区里，人们几乎是被迫去帮助别人的。
And when you have a business community that's built 当你身处一个建立在这种道德标准之上的办公社区时，
on these kind of moral standards,everybody becomes more successful. 每个人都变得更加成功。
- In January 2010, -在2010年一月， （社区建立经理）
I went in to lead a networking meeting at 7 a. m., 早上7点，我去主持一个网络会议，
and that day the guest of a guest 当天的嘉宾是
was Adam Neumann,the founder of WeWork. WeWork的创始人亚当·诺伊曼。
When the meeting ended, 会议结束后，
we ended up standing next to each other, talking, 我们站在一起聊天时，
and he said,"Oh, I might need a mortgage." 他说，“哦，我可能需要抵押贷款。”
I said, "Well, I'm opening the mortgage seat. 我说，“好吧，我刚空缺出一个申请抵押贷款的席位。
I'm gonna go do something else." 我要去做点别的事。”
He said, "What are you gonna do?"I said, "I don't know. 他说:“你打算去做什么事?”我说:“我不知道。
I want to do something that lights me up and makes me feel excited." 我想做一些让我兴奋的事。”
And he said, "Well, I just took this building down in Soho. 他说:“嗯，我刚把这座楼改成为为在家办公族用的。”
"I'm launching this concept called WeWork. “我创设的这个理念叫做WeWork。
You should come and take a look." 你可以过来看一下。”
Three days later on Monday morning,I started as their second employee. 三天后在一个星期一的上午，我开始变成了他们的第二个雇员。
I still have this email that Adam sent to me 我一直保留着亚当发给我的电子邮件
at one o'clock in the morning the night before my first morning. 那是我在开始新工作的前一天的凌晨1点发给我的。
I woke up at 8 a. m. to an email that said,"Good morning, period. 我早上8点醒来，收到一封电子邮件，上面写着:“早上好，句号。
Let's build the largest networking community on the planet" 让我们建立世界上最大的网络社区。”
And not even a period at the end. 最后连个句号都没有。
I showed up and we were three weeks before our opening day, 在我们开业的前三周，我就出现在在工地现场，
where we opened the first half of one of the floors in our first building, 那是我们即将开业的第一幢大楼的第一个楼层的一半的楼面，
which was 17 offices, 那里有17间办公室，
and when I started on that first day, Adam said, 那天是我开始工作的第一天，亚当说，
"I want to open in three weeks and I want to be full with a wait list." “我想在三周后开业，而且我想填满等候的名单。”
And we were off to the races from the very beginning. 所以。我们从一开始就开始了竞赛。
- I want to talk to the investors.I don't know who they are —我想去跟投资人商谈。可我都不知道他们是谁
and where they're at,but they're looking at this. 和他们在哪儿，但是他们就要看到这个。
I want them to feel that I'm talking to them. 我想让他们觉得我正在和他们谈话。
- At them. - At them. To them. —去他们那里。—去他们那里，跟他们谈。
This is a story that I'm telling them. 这就是我要告诉他们的故事。
- Okay, then, go right to the camera. - Okay. —好吧，没那就直接对着镜头说。—好的。
Perfect. I'm ready. - Okay. 很好，我已经准备好了。 —好的。
Action. - Hey, guys. 开始。 —嘿，你们好，
This is WeWork, the world's first physical social network. 这就是WeWork，世界上第一个实体社交网络。
Our mission is to empower the world through collaboration. 我们的使命是通过合作赋予世界力量。
We know that the future of the world 我们知道世界的未来
is in small business,not in corporate America. 就是小企业，不是美国的大公司。
So we're building a community that's transparent and that's accountable. 所以我们正在建立一个透明的、能计量的共享社区。
That is WeWork. 那就是WeWork。
Hey, guys,Patrick here and I wanted to give you 嘿，大家好，帕特里克和我，在这里想给你们
a quick tour of my WeWork office. 快速介绍一下WeWork的办公室。
I moved into a new office space called WeWork. 我搬进了一个叫做WeWork的新办公室。
What I do like about WeWork,we can, like, work wherever, 我喜欢WeWork的一点是，我们可以在任何地方工作，
and it's just like a good environment to be in. 我们的工作环境很好。
There's a saying that companies in Silicon Valley 有一种说法，硅谷的公司
are founded in garages. 都是在车库里成立的。 （WeWork的前成员）
In New York City,they're founded in kitchens. 在纽约，它们是在厨房里建立起来的。
There it is. That's my new space. 在这里。那是我的新空间。
Yeah. 是的。
The thing that made WeWork more special 让WeWork更特别、更有吸引力的
or more attractive was just its marketing, right? 就是它的市场营销，对吧?
- This says, "Do what you love." —就是说:“做你爱做的事。”
- Our friends who were doing their tech startups, —我们的朋友正在进行科技创业，
they all worked in WeWorks. 他们都在WeWorks里工作。
We didn't even consider any other co-working space. 我们甚至没有考虑任何其他的共同工作空间。
The thinking was,if you have a tech startup 我们的想法是，如果你有一家科技创业公司，
and you want it to be successful, 你想让它成功，
you start it at a WeWork. 你可以从WeWork开始。
- I love co-working spaces so much. —我太喜欢共同办公空间了。
So let's start over here at the snacks area. 让我们从零食区开始。
We have the snack area. 我们有零食区。
Coffee, lemon water. 有咖啡，柠檬水。
"Do what you love." “做你喜欢做的事情。”
I love drinking coffee, so...I'm gonna do that. 我喜欢喝咖啡，所以…我要这么做。
Everyone wanted to be an entrepreneur. 每个人都想成为企业家。
We all want to raise $10 million. 我们都想筹集一千万美元。
- I'm the founder of BrunchCritic.com. -我是BrunchCritic.com的创始人。
- Our company is SmileBack. -我们公司是SmileBack。
- Co-founder of UPlanMe. —UPlanMe联合创始人。
- Scroll Kit. - Consumer. —滚动工具包。 —消费者。
- Handshake.- MyThing. —握手。—神话。
- Spindows.- Scruff. —Spindows。—颈背。
- Yoink.- RoomHints.
- The company is Beer to Buds. —这家公司是做新麦芽啤酒的。
WeWork embodied an optimism WeWork体现了一种乐观主义，
and this millennial excitement about how to work 以及千禧一代对于如何工作、
and how to do things together,do things flexibly 如何一起做事、如何灵活行事
and rebel against the office culture set by the '80s and '90s. 以及如何反抗八、九十年代建立的办公室文化的兴奋。
It was almost like somehow being a member of a club, 这几乎就像成为一个俱乐部的成员，
beyond just where your office building is. 这超越了你的传统型写字楼。
The world is changing,the way people work is changing. 世界在改变，人们的工作方式也在改变。
If you're 22 today and you're out of college, you can't go and work 如果你今天22岁，刚从大学毕业，你不能按照旧的方式
for corporate America in the old way and you need a new solution. 去美国大公司工作，你需要一个新的解决方案。
We're sharing the same space,we're doing different businesses. 我们共享同一个空间，做不同的业务。
And we understand that, through helping each other, we can become more successful. 我们明白，通过互相帮助，我们可以变得更成功。
- How fast are you growing?- Very. —你长得有多快? —非常快。
What kind of numbers are we talking about? 我们说的是什么样的数字？
We're talking about probably one of the fastest 我们现在谈论的可能是
physical expansions that has been seen for the past 10 years. 过去10年里最快的一次实体扩张。
- When I got introduced to Adam through a friend, —当我通过朋友介绍给亚当时， （Eventique公司创始人，CEO）
uh, I came in. 我进来了。
I didn't even know the company WeWork ever existed. 我甚至不知道WeWork这个公司曾经存在过。
He went right to the point. He's like,"Look, we don't have a lot of time. 他说到了点子上。他说"看，我们没多少时间了。
"I have a campground upstate.I want to host an event. “我在州北部有个露营地。我想主持一个活动。
I need you to help me.I believe that you can help me." 我需要你的帮助。我相信你能帮助我。”
And then he told me the budget,and I said, "Well... 然后他告诉我预算，我说:“嗯……
"you know, your budget's not too great. “你知道，你的预算不是太多。
"I don't know how I'm, uh, you know, gonna really pull this off ”我不知道，我要怎么，呃，才能把这事办好，
and make a couple dollars." 并赚上几块钱。”
He said, "Don't worry,you know, we're gonna grow. 他说，“别担心，你知道，我们会成长的。”
"We're gonna be big.You're gonna stay with us. “我们要做大。你要和我们待在一起。
You're gonna do a lot of work with us.You'll see, you'll see, you'll see." 你要和我们一起做很多工作。等着瞧吧，等着瞧吧，等着瞧吧。”
- It's exciting, it's gonna get bigger. —太刺激了，会越来越大的。
Something about him stood out. 他身上的某些东西很突出。
I couldn't put my finger on it,but Adam's a very convincing guy. 我说不清楚，但亚当是个很有说服力的人。
He's... He's got a big personality and... 他…他很有个性而且…
I walked out of that meeting,I said, "Okay, I'll make it happen." 我走出会议室，说:“好吧，我会让它实现的。”
We pulled every favor... 我们尽了全力…
from equipment to performers. 从设备到表演者。
And within a couple weeks,produced what's now become 在几周内，我们制作了现在的
WeWork Summer Camp. WeWork夏令营。
Hello, WeWorld. 你好，Weworld。
Thanks to you, things have been going very well. 多亏了你，一切都进展得很顺利。
And in gratitude, we decided to throw a 72-hour weekend... 为了表示感激，我们决定开一个72小时的周末…
...rager! ...狂作！
WeWork Summer Camp was Fyre Festival gone right. WeWork夏令营是狂纵的节日。
Do it, do it! 做吧，做吧！
It's this mini festival for members at WeWork, 这是为WeWork的成员，
and all the employees 和所有员工
going to this remote children's summer camp 举办的小型节日，他们要去偏远的地区
in the middle of nowhere. 参加儿童夏令营。
The most rad activity? 最疯狂的活动是什么?
Oh, my gosh, there has been so much fun stuff to do. 天啊，有这么多好玩的事要做。
Honestly, these obstacle ropes really challenged me. 说实话，这些障碍绳对我来说真的是个挑战。
I was contemplating life up there. 我在思索在那里的生活。
- Whoaaaa! - I think they're trying to kill us. —呜哇！—我觉得他们想杀了我们。
- I was just wakeboarding.- Waterskiing and tubing. —我只是在滑水。—滑水、轮胎漂流。
Hit my head really hard 我的头撞得很厉害
and then had to lay down and drink coconut water afterwards. 然后不得不躺下来喝椰子水。
- We almost tipped over like four times and I had to ask the lifeguards —我们几乎翻倒了四次，我不得不叫救生员来救我，
to come get me, 'cause I was so scared. 因为我太害怕了。
I went to the survival skills thing and that was really fun. 我参加了生存技能培训班，那真的很有趣。
- Oh, the balloon things where -哦，像气球的那种东西，
you're like in the bubble and like you run into people. 你就像在泡泡里，撞向别人。
WeWork Summer Camp,I think, really kicked off WeWork夏令营，我认为，真的开启了
the entire event side of the company, 公司的整个活动，
which became one of the most well-known,you know, elements 成为了WeWork最著名的
of what WeWork was. 元素之一。
- I think I was probably,I don't wanna misstate it, -我想我可能，我不想说错，
like the tenth lawyer at WeWork. 就像WeWork的第十名律师。
Um, and it was just an amazing, amazing culture. 那是一种非常非常棒的文化。
You know, the people were great. 你知道，那里的人很棒。
Uh, I think they shared the same values I did, right? 嗯，我想他们和我有相同的价值观，对吧？
They basically had, it was like a "work hard, play hard" environment. 他们基本上有一个“努力工作，尽情玩乐”的氛围。
But it's totally different from that at a white-shoe law firm. 但这与在一家顶级律师事务所工作完全不同。
And that's because of these company events. 正是因为有了这些公司团建活动。
I mean, it is, it is legitimately 我是说，这绝对是
the craziest work experience you'll ever have in your life. 你一生中最疯狂的工作经历。
I think at four o'clock,they start serving alcohol. 我想四点的时候，他们开始供应酒。
And when I say they're serving alcohol, 而当我说要供应酒时，
they are serving alcohol. 他们就在供应就。
Like every 50 yards,there's like a bar set up. 差不多每50码，就有一个类似酒吧的供应点。
And it's unlimited. 而且是无限量的。
Like, if you wanted to drink till the end of time, 就像，如果你想喝到死，
you could drink till the end of time. 你就可以喝到死。
- Come on, Neumann. Gimme some more,gimme some more! —来吧，诺伊曼。再给我点，再给我点!
At all these events, 在这些活动中，
during the day you listen to presentations, speeches. 白天你要听陈述和演讲。
There was always like some famous people there. 总有一些名人在那里。
And then, you know, at night,you do the WeWork thing, 然后，你知道，晚上，你做WeWork的事情，
which is kind of just party. 有点像派对。
Adam grew up in Israel,only had one TV channel. 亚当生长于以色列，那里只有一个电视频道。
And he saw a lot of movieslike Animal House ... 可是，他却看了很多电影，比如，《动物屋》 （1978年上映的电影，讲述美国大学校园内兄弟会与校方博弈的故事）
- Thanks, I needed that. -谢谢，我需要那个。
And The Gong Show. 还有，敲锣表演。
So, in a lot of the WeWork space,there was a gong. 所以，在很多WeWork的地点都设有锣。
At a lot of big events,somebody hit a gong. 在许多大型活动中都有敲锣。
And all WeWork spaces, everybody knows,there was kegs of beer. 众所周知，在所有WeWork的场地，都有啤酒桶。
You know, it's beautiful young people. 你懂的，这对年轻人很有吸引力。
Coworkers got along there amazingly. 那里的同事相处得很好。
Like, you met people from all over the world. 你会遇到来自世界各地的人。
I think people really liked the coolness of it. 我想人们真的很喜欢它的酷劲。
And that's kind of what was being sold. 这是一种推销的手段。
- I am, I am so happy to have all of you here tonight. —我，我很高兴今晚你们都在这里。
Like, this is unbelievable. 简直难以置信。
Who was here last year? 去年谁在这里？
Raise your hand if you were here last year! 去年在这里的同学请举手!
We were very worried that we couldn't do better than last year, 我们曾担心我们做的不如去年好，
and I said to everybody,"There must be a way." 那时我对大家说:“一定有办法的。
I said, "Well, what if we add one more day, 我说，“那么，如果我们增加一些天数，
"do twice as many people,five times as much alcohol? “增加两倍的人数，还增加五倍的酒类供应，会怎么样？
Then we could do this again!" 那么，我们就又做了一遍！”
Alcohol! 酒！
I think the thing that all of us know is, 我想我们都知道的是，
if you wanna succeed in this world, 如果你想在这个世界上成功，
you have to build something that has intention. 你必须建造有目的性的东西。
And what puts us together, all of us here,is because we wanna do something 我们之所以聚在一起，是因为我们想做一些
that actually makes the world a better place, 让世界变得更美好的事，
and we wanna make money doing it. 我们想以此赚钱。
It's okay. 这很好。
- I moved to New York in my early 20s, —我去纽约时，刚二十出头，
and I got off of a plane with two suitcases. 我带着两个行李箱下了飞机。 （亚当的前助理）
And I was going to live with my sister's friend. 我要和我姐姐的朋友住在一起。
I remember taking a cab over there, 我记得晚上打车去那里，
and it was at night and just looking at the city 看着这座城市的夜景，
and being in awe. 充满敬畏。
Like I truly could not believe I was there. 我真不敢相信我在那里。
My first job was at a hedge fund, 我的第一份工作是
and I was an executive assistant there. 在一家对冲基金公司做行政助理。
Like I had moved to New York to "find my dreams." 就像我搬到纽约是为了“寻找我的梦想”。
And here I was really, really kind of lost. 现在我真的，真的有点不知所措了。
The friend reached out to me and said,"I have a friend who has a startup 这个朋友找到我说，“我有个朋友开了一家公司，
and he's looking for an assistant.Are you interested?" 他在找一个助手。你感兴趣吗？”
And I got connected to Adam. 于是我联系上亚当。
I walked in and Adam was super casual, 当我走到他面前时，他非常随意，
very laid-back, very charismatic from the moment I saw him. 初见印象是，他就很悠闲，很有魅力。
And he's very tall. 而且他还很高。
And so he has a like very commanding presence. 简直就是玉树临风。
Um, and he's also really, really... 嗯，他也真的，真的...
he's really friendly. 他真的有亲和力。
- Hello, how are you? - This is our founder, Adam Neumann. —你好，怎么样啊？ —这是我们的创始人，亚当.诺伊曼。
- Hi.- Hey, how are you, Esther? —嗨。 —你好吗，埃丝特?
- Nice to meet you.- Joseph, why is your office the messiest one? —很高兴见到你。 —约瑟夫，为什么你的办公室最乱？
Shake my hand, it's good for the movie. 握握手吧，在影片中看得会效果不错。
Don't be shy, look at the camera. 别害羞，看着镜头。
That's good. - Hello. 很好。 —你好。
- And he was giving me a tour of the space, —他带我去各处看了看，
and I was interviewing at the same time, 同时我也被面试了，
and we were just talking about their dream of what WeWork would become. 我们谈论的是他们对WeWork未来的梦想。
- You gotta put something that we can grow into. —你得放点能让我们成长的东西。
We need to think... 我们需要思考...
half a year forward if not a year. 如果不是一年，也要半年。
This is not just about changing the way people work. 这不仅仅是改变人们的工作方式。
We're gonna change, ultimately, 最终，我们会改变
every facet of the way that people interact. 人们互动方式的方方面面。
It just really spoke to me. 对我来说，就是这样。
And I felt like, I felt changed from that moment. 我感觉，我感觉从那一刻起改变了。
- Hey. -嘿。
It's embarrassing, though,with the camera in my face. 不过，镜头对着我的脸，还是很尴尬。
Millennials don't just want a job. 千禧一代不仅仅想要一份工作。
And they don't just want a career. 他们不仅仅是想要一份职业。
They want a calling. 他们想要一个使命。
And I will give Adam Neumann credit here. 这里，我要给亚当·诺伊曼点个赞。
He assumed that everybody 他设想每个人
was achieving their calling by participating in WeWork. 在参与WeWork项目时，都会达成他们各自的使命。
He'll go down as one of the most incredible salesmen in the world 他会成为世界上最不可思议的推销员之一，
because he can get anyone to do 因为他可以让任何人也这么做
whatever it is that he wants them to do and what he sees in the vision. 无论是他想让他们这样，还是他的眼光看到了他们这样。
- I lived in 13 different places until I moved to the U. S. when I was 23. —在我23岁搬到美国之前，我住过13个不同的地方。
And I had to go through many different communities, 我不得不去许多不同的社区，
and every time you go to a new school as a kid, it's not an easy thing. 作为一个小孩，每次转入新的学校，都不是件容易的事情。
Adam's world view was heavily shaped 亚当的世界观在很大程度上
by this kind of nomadic childhood 是由这种游牧的童年和
and a desire to belong. 对归属感的渴望所塑造的。
What he always wanted was to kind of be part of this 他一直想要的就是参与其中
"sum is greater than the parts" collective 他笃信：“一个好汉三个帮”
where he still is kind of the center of attention. 而且他还想成为众人注意的焦点。
- When I say "We," you say... —当我说“We”，你们就说...
Work! - We! Work！-We！
Work! - We!
- Work! - We!
At all these company events, 所有的这些公司团建活动，
Adam comes out, the lights are down, 亚当一出场，灯光就黯淡下来，
the strobe lights are going,the crazy graphics are going. 闪光灯四闪，场面更疯狂。
Please welcome WeWork co-founder and CEO, Adam Neumann. 有请WeWork联合创始人兼首席执行官Adam Neumann。
- Thank you so much for coming tonight,and I can't wait to get started. —非常感谢你们今晚的到来，我都等不及要开始了。
- I've kind of equated Adam to like, you know, —我把亚当等同于，你知道的，
one of these, you know,spiritual or religious people... 精神上或宗教上的人…
- Lord God... —造物主...
...who think they can cure like the plague by touching your head. ...好像他触摸了你的头，你的病就会治愈。
Oh, Jesus! 哦，上帝！
- Like he literally had people bought in —他之所以能让人们接受
and he grabs in a room like that... 是因为他抓住人们的心，就像...
- You're a creator, and you're a creator,and I know you're a creator. -你是一个创造者，你是一个创造者，我知道你是一个创造者。
And the reason we are all creators 我们之所以都是创造者
is because we do something that's greater than ourselves. 是因为我们做的事情比我们自己更伟大。
- When I speak to somebody who's so passionate about something, —当我和一个对某件事充满激情的人说话时，
it's really difficult to not 我很难不被他的
let that soak over me. 激情淹没。
You could not help but drink in what he was saying, 你情不自禁地沉浸在他说的话中，
and it became your dream, too. 这也成了你的梦想。
If we know how to treat each other... 如果我们知道如何对待彼此…
You know, it's a lot of younger people who've never really worked before. 你知道，有很多从未真正工作过的年轻人。
They were working like around the clock,and they really, really believe in this. 他们夜以继日地工作，而且他们真的，真的相信这一点。
I was in my mid-20s looking for purpose 我在二十多岁时寻求人生的目标
and here's this person selling this dream, 而这时有个人在推销他的梦想，
and...I was an easy target for that. 而...我就很容易成被他说服。
I definitely wanted the world he was telling me about. 我肯定想要那个他告诉我的世界。
- I sometimes feel that every single person in this room —有时我觉得这个房间里的每一个人都是我，
is me having a different experience. 有着不同的经历。
And imagine... 和不同的幻想...
If you're a 25-year-old and it's your first job, 如果你25岁，这是你的第一份工作，
going to orientation and chanting,"WeWork, WeWork, WeWork!" 在定位你的人生时，却像中了魔咒般高喊着:“WeWork, WeWork, WeWork!”
you know, may seem normal. 你知道，可能看起来很正常。
All right, so now, go on, Sherman. 好了，继续吧，谢尔曼。
If you're 45 and you've worked at law firms and whatever, 如果你45岁，在律师事务所工作过
you're like, "Okay, this is different." 你会这样说，“好吧，这是不同之处。”
But, you know,you're into it, you're there. 因为，你知道，你身在其中，你就在那里。
You get down with what people are doing. 你熟悉了这些人在做的事情。
My experience with WeWork,it was like living in another world. 我在WeWork的经历，就像生活在另一个世界。
It was living in a world where people were just happy. 它生活在一个人们都很快乐的世界里。
Right? They were happy to be around each other. 对吧?他们很高兴在一起。
What WeWork created was this environment of present existence WeWork创造的是当下存在的环境，
and celebrating life with, with meaning. 用有意义的方式来庆祝生活。
The world is a dark place,and this little cave of WeWork 世界是一个黑暗的地方，而这个WeWork的小洞穴
was my happy spot. 是我快乐的地方。
- The only thing that stands in the way of achieving anything you want —唯一阻碍你实现梦想的
is just you. 就是你自己。
You know the most amazing thing... 你知道最令人惊讶的是…
At one of these events,I was sitting towards the back, 在其中一次活动中，我坐在后排，
and there was an older usher there. 有一个年纪更大的招待在那里。
And it was an African-American guy. 而且是一个非裔美国人。
And he just started asking me some questions. 然后他就开始问我一些问题。
And he was like, you know,"What's the company about? 他说，“你们公司是做什么的?
What do you do there?" 你在那儿干什么?”
And, you know,I'm answering his questions. 而你知道，我回答了他的问题。
We're going on and on, and he just kind of changed his tone of voice 我们一直在聊，他只是改变了他的语气
and he kind of looked down on me a little bit 他有点看不起我，
and he was like, "Brother,can I ask you a serious question?" 他说，“兄弟，我能问你一个严肃的问题吗?”
I was like, "Yeah.Sure, ask me the question." 我说，“当然可以了，问我吧。”
He says, "Is this some kind of cult?" 他说，“这是某种邪教吗?”
I had been to a couple of the summer camps, 我参加了几个夏令营，
and I saw how much fun everybody was having 看到We社区里的每个人 （前WeWork/WeLife的成员）
within the We community. 都玩得很开心。
So then a friend of mine who worked for WeWork 然后我的一个在WeWork工作的朋友
called me up and said, "Look... 打电话给我说:“你看…
"WeWork is doing this new thing. “WeWork正在做这件新事情。
"I can't tell you anything about it right now. “我现在什么都不能告诉你。
"Um, it's going to be for the coolest people in New York, “是为纽约最酷的人举办的，
"and I promise you are going to want to be a part of it. “我保证你会想成为其中一员的。
Are you willing to break your lease to do this new WeWork venture?" 你愿意为了这个新的WeWork公司而毁约跳槽吗?”
Like... "Can I have a couple days?" 就像...“能给我几天考虑吗？”
And she said, "No, you can't have a couple days. 而她说，“不，你没有时间考虑了。
I need to know right now, are you willing to break your lease for this?" 我现在就得知道，你愿意为了这个而毁约跳槽吗？”
Uh, and I said, "I guess... 呃，我说，“我猜...
Yeah." 是的。”
Reluctantly.I said, "Yeah, I will do it." 我不情愿地说，“好的，我愿意做。”
So a couple of weeks later,I got this invitation 几周后，我收到了这份邀请
for what looked like Eyes Wide Shut ,that Tom Cruise movie. 这就有点儿像汤姆.克鲁斯演的电影《大开眼戒》。
Like, non-informational whatsoever. 真的是一无所知。
A time, a place, a date,and that's it, you know. 时间，地点，约会，仅此而已，你懂的。
"I'll see you there," basically.So I was like, "Jesus, okay." 基本上就是“到时候见”。所以我说，“天哪，好吧。”
So I show up and Adam Neumann was there at this initial thing, 所以我去了，亚当·诺伊曼也在场，
and there was maybe 500 people in this room, 当时大概有500人在这个房间里，
and they revealed what was going on. 他们向我揭示，将要发生什么。
WeWork is starting WeLive, WeWork正在开办WeLive，
that is all about this new way of living. 这是关于居住的新方式。
And we had a very distinct opportunity to be the first people in there. 我们有机会成为第一批进入这一领域的人。
I believed every word that came out of Adam's mouth. 我相信亚当说的每一句话。
- The success of this will be if you guys feel like this is your home. —如果你们把这里当成自己的家，这个活动就成功了。
He seemed like he was talking 他说话的口气就像
like a man on a mission. 有使命在身一样。
So I signed the thing 所以我签了字，
and they got back to me and asked me to write 他们给了我回复，让我写一篇
a very sort of generic "why you should live here." 非常通俗的“为什么你应该住在这里。”
"Why should we pick you?" “我们为什么要选你呢?”
Like I didn't know anything about WeLive, 就好像我对WeLive一无所知一样，
so I was essentially writing a book report for a book that I hadn't read. 所以我实际上是在为一本我还没读过的书写读书报告。
It's one of those things where you're like, 这是那种你会觉得，
all I have to say is, "Wow!" 我要说的就是"哇"
So, you know, I wrote way too long of an essay than I needed to. 所以，你知道，我的论文写得太长了。
And, uh, shortly after that,I was... accepted. 在那之后不久，我…被接受了。
This was supposed to be a space where it's move-in ready. 这里本来是可以入住的地方。
You don't need anything. 你不需要任何东西。
So I packed a bag, just one big bag, 所以我打包了一个袋子，就一个大袋子
like a drifter, and walked into the space. 像一个流浪者，走进了这个空间。
And it was... 这是…
stunning, it was beautiful. …令人惊叹，太美了。
You know, you walked in and everything was perfect. 你走进来，一切都很完美。
I was the first designer at WeLive. 我是WeLive的第一个设计师。
I moved into WeLive, 我搬到了WeLive，
because I was one of the first members to be a beta tester. 因为我是第一批成为测试体验师的成员之一。
And that meant that,for the first six months, 也就是说，前六个月的价格 （前WeLive设计师）
there was a drastically reduced price. 会大幅降低。
I had designed the space with my colleagues, 我和我的同事一起设计了这个空间，
and I couldn't pass up the opportunity, 我不能错过这个机会，
and it was really cool because you were living 这真的很酷，因为你生活在
in this brand-new living situation. 一个全新的生活环境里。
The Murphy bed was built into the couch. 折叠床是建在沙发里的。
There was a little desk tucked into a corner 角落里塞着一张小桌子
that you could put your computer on. 你可以把电脑放在上面。
The whole thing may have been 200 square feet. 整个空间大概有200平方英尺。
Might have been 200 square feet.Like on a good day. 大概有200平方英尺。在生意好的时候。
But it was all about community. 但这都是关于社区共享的。
I think the initial group of people definitely fit a certain criteria. 我认为最初的一群人肯定符合一定的标准。
I mean, beyond being young with no actual responsibilities. 我是说，除了年少他们还没有实际的责任。
- A lot of single people.Everybody was single. —大多数是单身。每个人都是单身。
We actually had a saying that everything had to be designed 我们其实有这样一个共识，每件事都要设计得
to hold the weight of two people. 能承受两个人的重量。
Guess what all those people had in common 你猜这些人有什么共同之处，
was the ability to pause their personal lives to try out this new thing. 就是能够暂停他们的个人生活去尝试这个新事物。
They appealed to the same WeWork generation of millennials. 它们吸引了同样是WeWork一代的千禧一代。
A lot of people worked at WeWork who lived at WeLive at the time. 当时有很多在WeWork工作的人住在我们这里。
A very, very small percentage of us were outsiders, 我们中有非常非常小的一部分人是局外人，
I guess you could say. 我想你会说。
The first six months, it was weird if someone left the building. 前六个月，如果有人离开大楼，感觉很奇怪。
If someone were like, "Hey, I'm going to a friend's birthday party," 如果有人说，“嘿，我要去参加朋友的生日派对，”
and the very common next question is, 下一个常见的问题是，
"Oh, which floor is it on?" “哦，它在几楼?”
That's one of the benefits of co-living is, 这是同居的好处之一，
you move in,you get friends automatically,you spend time with them. 你搬进来，你自然会交到朋友，你会花时间和他们在一起。
So it becomes your whole social circle. 所以它就变成了你的整个社交圈。
It all felt like everybody was really dedicated 所有人都全身心地投入到
to making this idea work, 这个想法的实现中，
this sort of utopian... 这种乌托邦式的想法…
society of living situations, …社会的生存状况，
without really thinking 而没有真正思考
of the consequences of that. 这些事情的后果。
WeWork wanted to become a unicorn. WeWork想成为独角兽。
A unicorn is a company valued at $1 billion. 独角兽是指估值10亿美元的公司。
That one beautiful unicorn 一只美丽的独角兽
that can return a hundred times your investment, 可以给你带来百倍的投资回报，
that's how you're gonna make a lot of money as a venture capitalist. 这就是你作为风险投资家赚大钱的方式。
So the entire world of venture capital basically 所以整个风险投资界基本上
is on a unicorn hunt. 都在寻找独角兽。
Finding the next Uber, 寻找下一个Uber，
finding the next Facebook,finding the next Google, 寻找下一个Facebook，寻找下一个Google，
that's going to make you a billionaire 这将使你成为亿万富翁，
just by picking and betting on the right horse, 只要你选对了一匹马，
or in this case, the right unicorn. 或者在这个例子中，对了独角兽。
When WeWork was in its major New York growth period, 当WeWork在纽约发展的时候，
there were a lot of big players who saw the potential. 有很多大公司看到了它的潜力。
Venture capital firms saw this 风险投资公司认为
as a really great growth play but they had to move fast. 这是一个巨大的增长，但他们必须迅速行动。
- I liked him immediately. —我马上就喜欢上了他。 （声音来自布鲁斯.唐勒维）
Adam's just a charming, charismatic person 亚当是一个有魅力，有性格的人 （早期WeWork的投资人）
who is very persuasive to a lot of people. 他能说服很多人。
In many ways for investors, 对于各位投资者来说，
WeWork was the future of work. WeWork就是未来要做的工作。
It became this poster child for this growing trend 它成为了这种日益增长的灵活办公趋势的
of flexible offices,um, kind of digital nomads. 典型代表，嗯，有点像数码时代的游民。
Another thing that drove these investors was FOMO, 另一件驱使这些投资者的是“害怕错过机会症”，
fear of missing out. 他们怕失去机会。
They had seen what venture capital firms had reaped 他们已经看到了先前的风险投资公司
with all these startups,and they wanted to get in the action. 从这些初创公司中收获了什么，他们也想参与进来。
For many people,WeWork was that next big thing. 对很多投资人来说，WeWork是下一个大事件。
WeWork was basically getting interest from seed investors WeWork基本上吸引了种子投资者的兴趣，
who were thinking,"Oh, this is a small company. 他们在想，“哦，这是一家小公司。
I'm gonna get in on the ground with a small check." 我要用一张小支票从它的底部抢一票。”
And yet they had quietly already reached a billion-dollar valuation, 然而，他们认为的小公司已经悄无声息地达到了10亿美元的估值。
i.e., one of New York's very few tech unicorns, 这家公司是纽约为数不多的几家科技独角兽公司之一，
and yet people didn't know this because they hadn't announced it. 但人们并不知道这一点，因为他们还没有宣布。
I'm like, wait a second. 我想，等一下。
There's a billion-dollar startup in New York 纽约有一家价值10亿美元的创业公司，
that everybody wants to be a part of 人人都想加入，
and nobody has a sense of how big it is yet. 但没人能知道它到底会有多大。
And so that's when I started spending a lot of time with Adam, 从那时起，我开始花很多时间和亚当在一起，
to try to understand the company. 试图了解这家公司。
- New York real estate is one of the most interesting markets —纽约的房地产市场是
of any kind in the world, 世界上最有趣的市场之一，
because you have to go back to the days of John Jacob Astor, 因为你得追溯到约翰·雅各布·阿斯特(1864-1912)的时代，
the famous saying, "Nobody ever got poor with New York City real estate." 那句名言，“纽约市的房地产市场没有人会变穷。”
But there's a caveat to that, 但有一点要注意，
which is you have to have incredibly sharp elbows 那就是你必须有非常锋利的肘部，
and you have to play for keeps. 而且你必须一直玩下去。
It is male-dominated. 这是以男性主导的。
Businesses, portfolios. 商业的投资组合。
A lot of familial wealth in the city. 城里有很多家族财团。
It is a shark-eat-shark industry. 这是一个鲨鱼吃掉鲨鱼的行业。
The Roses and the LeFraks and the Kushners and even the Trumps. 罗斯，勒弗拉克，库什纳，甚至特朗普家族。
It's not really about entrepreneurs per se, 这与企业家本身无关
but it's about families,it's about dynasties. 而是关于家族，关于王朝。
It's generally the kind of business that once you're in 通常来说，这种行业是，只有你进入
and you establish a beachhead,uh, you're in. 并建立了滩头阵地，那你才算是真正进入了。
- So it's almost like you're a real estate company wrapped —这就好像你是一家房地产公司，
in this sort of, in this tech sheen. 被这种科技的光环包围着。
- We're definitely not a real estate company. —我们绝对不是一家房地产公司。
We are a community of creators. 我们是创造者的社区。
We create environment for entrepreneurs and freelancers. 我们为企业家和自由职业者创造环境。
We leverage technology to connect people.And it's a new way of working. 我们利用科技将人们连接起来。这是一种新的工作方式。
And just like Uber is the sharing economy for cars 正如Uber利用汽车来共享经济
- and Citi Bike for bicycle... - Right. —而花旗自行车利用单车来共享经济...—没错。
...we're the sharing economy for space. ...我们则是利用空间来共享经济。
Do you buy the properties? 你是否买下了房屋产权？
So we definitely do not buy the property. 而我们绝对不会买下房屋产权。
—That again would make us a real estate company.—Exactly. —那将使我们成为另一个房地产公司。—是这样的。
We create long-term leases with landlords, 我们与房东签订了长期租约，
and then we take the space and we break it up and we create the community 然后我们将空间分割，我们创建了社区
and the connections that happen between our members. 以及会员之间的联系。
I saw what he was doing. 我看到他在做什么。
I made a judgment as to this man's leadership capabilities, 我对这个人的领导能力做出了判断， （前波士顿地产CEO）
which are truly extraordinary, okay? 真的是非凡的，对吗?
It's phenomenal, and it's a great concept,and it's continuing to explode. 显而易见，它是一个伟大的概念，而且它还在继续膨胀。
- Taking these distressed buildings and flipping them in a new way, —把这些破旧的建筑以一种新的方式翻转，
that was an insight that no one else had. 这是别人都没有的洞察力。
And, you know, they're validated by the smartest people in real estate 而且，你知道，他们得到了房地产行业最聪明的人的认可，
being like, "Wow!That was a really interesting idea. “哇!这是一个非常有趣的想法。
It may be really risky,but it's an interesting idea." 这可能真的很冒险，但这是个有趣的想法。”
Pretty quickly, the Kushner family, 很快地，库什纳家族， （特朗普的亲家，伊万卡的婆家）
the Rudin family, and Boston Properties 鲁丁家族，还有波士顿地产
were all onboard with this idea. 都带着这个主意登上了船。
It was validating to the establishment 它得到了地产商们的认可
and it was also validating to Wall Street. 它也会得到华尔街的认可。
You know, JP Morgan leads a large investment in WeWork. 你也知道，摩根大通对WeWork进行了大量投资。
- Adam loved to namedrop to people. —亚当喜欢对外界扯大旗当虎皮。
And, I mean, Jamie Dimon is the world's... 我的意思是，杰米·戴蒙是世界上… （华尔街日报记者，《共享狂热》的联名作者）
top banker, 顶级的银行家，
and he would tell people he was his personal banker. 他会告诉人们他是他的私人银行家。 （杰米·戴蒙，生于1956年，摩根大通的CEO）
They started to consume everything. 他们开始消费一切。
They were renting as many office spaces 他们在尽可能多的社区
in as many neighborhoods as possible. 租用办公空间。
It became a literal land grab. 这变成了不折不扣的土地攫取者。
All of a sudden, WeWork became 突然之间，WeWork成为
the largest lessee of office space in all of New York City. 纽约市最大的办公空间承租人。
Good afternoon, all of you. 大家下午好。
When we sat down at the beginning of this year 今年年初，当我们节目组坐下来
to decide the agenda, 决定今年日程表时，
the first name we put on the list and circled 我们在名单上圈出的第一个名字
was Adam Neumann of WeWork,and you're about to see why. 是WeWork的亚当·诺伊曼，你马上就会知道为什么了。
But by the way, having lunch next to Adam 顺便说一句，刚才坐在亚当身边吃午饭时
and having him coach me 他就指导我
on how we did the seating all wrong here was... 说我怎么把演播室的座位安排错了...
I mean, three or four times,he was very... 我的意思是，有三四次，他都非常...
- But it bothers me because the center of energy in this room is right here —但这让我很困扰，因为这个房间的能量中心就在这里
and no one's sitting there,and it's right in front of us. 那里现在却是空的，而它就在我们面前。
And it's these little details that we pay attention to, 我们关注的正是这些小细节
and this is why, this is how you bring people together, 而这也是为什么，你要把人们聚在一起，
and we have people sitting there facing the wrong direction, 我们把观众聚在一起，却让他们面对着错误的对象，
and there's enough room for all of us to get closer. 而这间演播室有足够的空间，让我们彼此挨得更紧密。
- The last... —最后...
- I remember in the very beginning walking into the office —我记得一开始我走进办公室
and seeing Rebekah and looking at her and saying, 看到丽贝卡，我看着她说，
"Your husband has an incredible vision." “你丈夫有一个不可思议的想象力。”
And she said,"I know. It's why I married him." 她说:“我知道。这就是我嫁给他的原因。”
《觉醒》2010年，编剧、制作、主演：瑞贝卡.诺伊曼
- Are you okay? -你没事吧？
Oh, fuck, are you on drugs? 哦，见鬼，你又嗑药了？
- No.- Are you? —不。—你嗑了？
- No!- What are you on right now? —没有！—你现在在吃什么？
- I'm not on anything, Robin. -我啥也没吃，罗宾。
Fuck. 见鬼。
Rebekah was Adam's wife, 瑞贝卡曾是亚当的妻子，
and she had an office with us because she was a filmmaker, an actress. 她和我们有一间办公室因为她是电影制作人，演员。
She is, uh,a cousin of Gwyneth Paltrow. 她是格温妮丝·帕特洛的表妹。 （美国女演员）
You can't go far hearing about Rebekah 如果你听到丽贝卡的事或者
or talking to Rebekah without that kind of coming up. 和丽贝卡谈话，你就会想到这些。
I went to a screening of a film that she created. 我去看了她创作拍的电影。
We all went to the screening. 我们都去看了电影。
- This is your entire life story? —这就是你一生的故事？
- That is my entire story.- No, it isn't. —这是我全部的故事。 —不，这不是。
- It was interesting. —这很有趣。
She's around from the beginning of WeWork, 她从WeWork一开始就在我们身边，
helping in unofficial ways. 以非正式的方式提供帮助。
I meet my wife, I was 28. 我遇到我妻子的时候，我28岁。
This was 10 years ago,and she looks at me 这是十年前的事了，她看着我，
and she goes,literally within five minutes, 毫不夸张地说，不到五分钟，她就对我说，
"You have a lot of potential,but right now you're full of shit." “你有很大的潜力，但现在你满嘴都在喷粪。”
"You have potential,but you're full of shit." “你很有潜力，但你却满口胡言。”
"You, my friend, are full of shit." “你，我的朋友，是一派胡言。”
"You have a lot of potential,but you're full of shit." “你有很大的潜力，但你是一派胡言。”
She said, "Find your passion. 她说:“找到你的激情。”
"Do something that actually changes the world. “做一些真正改变世界的事情。
"Bring those two together, I promise you, “把这二者结合起来，我向你保证，
you'll have the best business you ever imagined." 你会得到你想象不到的最好的事业。”
I have to say I did all of that and,Rebekah, I just want to say thank you. 我得说这一切都是我做的，丽贝卡，我只想说谢谢你。
- Adam, my love.- I'd be nothing without you. —亚当，我的爱。 —没有你，我一事无成。
Well put. - Thank you. 说得好。 —谢谢你。
I would go to interview Adam. 我要去采访亚当。
Rebekah was there for a lot of the interviews. 有很多次采访，瑞贝卡都参加了。
Sweetie, can I just say something? 亲爱的，我能说句话吗?
How do I pause this? You don't need this. 我怎么暂停?你不需要这个。
- She was, um, grilling me about my intentions with the story. —她在问我这个故事的目的。
- Really by putting 400,000 square feet of room... —建40万平方英尺的房间…
You're saying WeWork is gonna make the neighborhood cool? 你是说WeWork会让社区变得更酷？
- It's gonna make it work. —会成功的
It's gonna make the neighborhood, period. 它会让整个社区，就这样。
WeWork is gonna make the Lower East Side the new Silicon Valley. WeWork要把下东区变成新的硅谷。
Clearly she had a lot of authority, 显然她很有权威，
but she was not considered at the time a co-founder. 但当时人们并不认为她是联合创始人。
It's pretty clear that Rebekah's trying to sort of shape Adam, 很明显，丽贝卡想要塑造亚当
or help him become this world leader type 或者帮助他成为世界领袖，
that, you know, he aspires to be and that she likes. 你知道，他自己渴望成为，而瑞贝卡也喜欢。
Working at WeWork,we all felt like, "Oh, wow. 在WeWork工作时，我们都觉得，“哦，哇。”
"This is such a special place to be at a special time, 这是一个特殊的地方，在一个特殊的时间，
because as it grows, they're gonna need,they're gonna need us." 因为随着它的发展，他们会需要，他们会需要我们。”
You're a hard-driving CEO. 你是个干劲十足的CEO。
We've seen with other hard-driving CEOs and companies with a lot of hours 我们已经看到，其他一些干劲十足的首席执行官和工作时间很长的公司，
that, that the culture can crumble. 这种文化可能会崩溃。
I was watching a video of yours where 我看了你的一个视频，
the typical Monday was described 典型的周一是早上7点到，
as arriving at 7 a. m.And going home at 3 a. m. 凌晨3点回家。
- This Monday,I finished at 2 a. m., not at 3. —这个星期一，我是在凌晨2点干完的，不是凌晨3点。
It was a good, it was a good Monday. 这是一个很好的星期一。
- I thought I was going to work at WeWork for the rest of my life. —我以为我要在WeWork工作一辈子了。
I really thought that this was my lifetime career 我真的以为这就是我的终身职业，
and I would just grow with the company. 我会和公司一起成长。
- If you build an amazing culture,one that people can give you feedback, 如果你建立了一种令人惊叹的文化，一种人们可以给你回报的文化，
one that works hard but also has a great time, 一种在努力工作时，也可享受美好时光的文化，
then you will deal with the tough times when they come. 那么当困难来临时，你将会应对自如。
And that's, that's what's really important, and if you do it right... 这才是最重要的，如果你做得对…
By the way, working hard is fulfilling. 顺便说一下，努力工作很有成就感。
We would hustle so hard. 我们会拼命地跑。
And though we would hit the mark, 尽管我们能达到目标
there was always a way that Adam grew the vision, 但亚当总有办法让大家看到
so that everyone could see that we could do more, hustle harder, hustle faster. 我们能做得更多，更努力，更快。
When somebody tells you they're changing the world 当有人告诉你，他们正在改变世界，
and you are helping them do that,it feels special. 而你正在帮助他们做到这一点时，我感觉很特别。
It feels really special. 真的感觉很特别。
Everybody was just on it,ready to be a part of this company, 每个人都参与其中，准备好成为公司的一员
to be part of WeWork,to be a part of the dream. 成为WeWork的一员，成为梦想的一部分。
At that time,we were also being told like... 那时，我们还被告知…
Adam told me I was gonna be a millionaire. …亚当说我会成为百万富翁。
Most people agreed to salaries less than 大多数人都同意薪水低于
they would make at somewhere else in a regular field or whatnot, 他们在其他常规领域或诸如此类的地方的薪水，
because you were given a salary and a certain value of stock options. 因为你得到了一份薪水和一定价值的优先认股权。
- When your business has a mission,and that mission is world changing, —当你的企业有一个使命，这个使命就是改变世界，
and people can buy into the mission,then they're gonna come in. 人们可以接受这个使命，然后他们就会加入进来。
Then they need the culture that they're going to enjoy. 然后他们需要他们喜欢的文化。
To create that culture,you got to put employees first. 为了创造这种文化，你必须把员工放在第一位。
We've given every one of our employees equity, 我们给每一个员工都赋予了权益，
so everyone is a partner in this business,from the porter that cleans 所以每个人都是这个行业的合伙人，从清洁工和门房
to the community manager, 到社区经理，
to the CFO and COO of the company. 再到公司的首席财务官和首席运营官。
Everyone is a partner. 每个人都是合作伙伴。
So the idea was, people get super rich off of stock options, right? 也就是说，人们通过股票期权变得超级富有，对吗？
You hear about the guy who went to work at Amazon. 你听说过一个曾经在亚马逊工作的人。
He worked in the warehouse. 他在仓库工作。
He was like the 40th person in.He became a multi-gazillionaire. 他大概是第40个人。他成了亿万富翁。
So that's what was being sold. 这就能是被人们接受的。
But the way the stock options worked 但股票期权的运作方式
was that's not really like what would happen. 并不是与实际发生的一样。
"Equity" was kind of a buzzword. “公平”是一个时髦的词。
Adam would talk about it all the time. 亚当一直在谈论这件事。
"You all have equity in the company." “你们都拥有公司的股份。” （前WeWork律师）
Which I don't think is quite true. 但我不认为这是真的。
If you have stock options, you don't actually own equity in the company. 如果你有优先认股权，你实际上并不拥有公司的股权。
You own a security that gives you an option to buy equity in the company. 你拥有一种证券，它给予你购买该公司股票的选择权。
I would see that people didn't understand 我发现人们并不理解
about that you're taking in what you're getting. 你是在接受你所得到的。
It's so exciting... 这太令人兴奋了…
to feel like you own something that is so famous …感觉自己拥有这么有名的东西
and so talked about. 这就是我们所说的。
So that they can say like,"Oh, I have equity." 这样他们就会说，“哦，我有权益。”
But if somebody actually did the math,maybe their equity's worth like $2,000. 但如果有人真的做了计算，可能他们的权益价值是2000美元。
You might think that the possibility of getting a million-dollar payout 你可能会认为，获得100万美元赔偿的可能性
is far higher than it actually is in reality. 远远高于实际情况。
There's a lot of room. 有很多房间。
You can sit next to the gong.Don't be shy. 你可以坐在锣旁边。不要害羞。
WeWork onboarding meetings WeWork入职培训会
were on Monday mornings. 都在星期一上午举行。
And everybody would come in and then a presentation would begin. 每个人都进来了，然后演讲就开始了。
And the presentation was the mythology of WeWork. 这个展示是WeWork的神话。 （前WeWork产品经理）
Like Adam walking through a kibbutz in Israel. 就像亚当穿过以色列的集体农场一样。
Like his hands grazing over lavender, 就像他抚摸着薰衣草的双手，
as he thinks to himself with a narration 一边在思考，一边讲述着
about community and support and loving one another. 社区共享、相互支持、彼此相爱的故事。
Then we get Miguel like walking through his compound in Oregon. 然后我们看到米格尔穿过他在俄勒冈州的院子。
They didn't do that; that's what they should have done.They should have hired me for that. 他们没有这么做;这是他们应该做的。他们应该雇我的。
But anyway, um, you know, kind of this... 但是不管怎样，嗯，你知道，有点…
But it's definitely like a couple of slides about WeWork 其中有几张幻灯片是关于WeWork的，
and then lots of slides about every single person at the C level. 还有很多幻灯片是关于每一个处在C级的人。
At some point, they changed the organizational structure 在某种程度上，他们改变了组织结构，
to have like mini CEOs in different regions. 在不同地区有小型ceo。
And they call them C-We-Os. 他们称之为C-We-Os。
So... 于是...
I'm not kidding, you know,and I was like, "Look 我没开玩笑，你知道的，然后我就说"
"I'm not referring to anybody as a C-We-O “听着"我这辈子都不会用"c-我们-o "
for my entire life." 指代任何人”
And they made some weird videos. 他们还拍了一些奇怪的视频。
Everything about the videos 关于视频的一切
was propaganda. 都是宣传。
Everything about it was propaganda. 一切都是宣传。
The tone-deafness and lack of awareness to show these videos, 对于音乐盲和对这些视频缺乏意识的人
it was incredible. 这是难以置信的。
Basically, you had the CEO,you had all the C-We-Os, 基本上，你有首席执行官，你有所有的c - weo
and you really didn't see any minorities up in the higher echelons. 你真的没有看到任何少数民族在高层。
There wasn't proper diversity at WeWork, period, hard stop. WeWork没有适当的多样性，就这样，很难停下来。
The C-We-Os are people “c - we - o”是那些
who just want to talk about their awesomeness. 自吹自擂的人。
They have that very much in common with Adam. 他们和亚当有很多相似之处。
It was almost like you needed to know who was at the top 就好像你需要知道谁身居高层，
so when they came past,you could bow down to them. 这样当他们经过时，你就可以向他们鞠躬。
The events themselves really were meant 这些活动本身真的有
to kind of like engender a loyalty to WeWork. 向WeWork尽忠的意思。
There would be like 50 to 70 people starting every Monday, 每个星期一会有50-70人参加，
and you'd be sitting in your office,and all of a sudden 你坐在你的办公室里，突然间
you hear chanting throughout the entire building. 你听到整个大楼都在喊口号。
While we're all trying to do our work. 当我们都在努力工作时。
It's deafening.The music and everybody screaming. 这是震耳欲聋的。音乐响起，大家都在尖叫。
They were willing to spend any amount of money to make themselves feel good 他们愿意花任何数量的钱让自己感觉良好，
and look good to their employees. 在员工面前看起来不错。
The offices were,to put it mildly, they were cramped. 办公室，说得委婉点，很狭窄。
The mantra we got from on top,and I specifically remember 我们从最高层得到的咒语，我特别记得
an all-company meeting where we were kind of told 在一次全公司会议上，我们被告知我们要
that we would be quadrupling up,quintupling up, sixing up. 翻四倍，五倍，六倍。
"You don't need the corner office anymore. “你再也不需要角落办公室了
"You don't need the house on the hill anymore. ”你不再需要山上的房子了。
It's all about energy, togetherness,working with your fellow humans." 这一切都是关于能量，团结，和你的人类同胞一起工作。”
And then meanwhile, you know,I slide by Adam's office 与此同时，你知道，我路过亚当的办公室
and he's got a veritable palace in there. 他在那里有一个真正的宫殿。
There's a little bit of hypocrisy to all this. 这一切都有点虚伪。
You know, I remember at some old company speech, 你知道，我记得在一些老公司的演讲中，
it was about, you know, taking some small steps to make sure 那是关于，采取一些小的步骤来确保
that we saved a million dollars on the operating budget every year. 我们每年在运营预算上节省100万美元。
And then Adam just bought a $60 million private jet, right? 然后亚当买了一架价值六千万的私人飞机。不是吗？
So, you know, you hear these and you're kind of wondering like, 所以，你知道，你听到这些，你会想，
what is the message that's being told and how are people really living? 这传达了什么信息，人们到底是该如何生活?
There was definitely a lot of chaos 在WeWork，确实有
and lack of organization at WeWork. 很多混乱和缺乏组织。
Multiple times,I end up doing other people's jobs. 很多次，我做的都是别人的工作。
Because they're not working fast enough. 因为他们的工作速度不够快。
So then eventually my supervisor 最后我的上司
writes his password on a Post-It and he hands it to me. 把他的密码写在了便利贴上，然后交给了我。
I used his log-in for everything. 我做什么都用他的账号。
I was logging in and out so often 我登录和退出如此频繁，
that more than once,I would click on his Gmail icon 不止一次，我将点击他的Gmail图标，
and end up opening his email,only to realize it's his email 最终打开他的电子邮件，只有意识到这是他的电子邮件，
and then have to log back out of everything and have to log back in. 然后不得不注销一切，重新登录。
And, you know, one day 有一天，
a title of an email caught my eye. 一封邮件的标题引起了我的注意。
And then sort of the rest, as they say,is history. 接下来的，就像他们说的，就是历史了。
So I click on it, of course, 所以我就点了一下
and it's a list of people that he's gonna fire. 那是一张他要解雇的人的名单。
And I'm on the list. 我名列其中。
But when you read further down in it, 但当你进一步阅读它时，
you realize that it's a mandate to cut 7% of their employees. 你会发现这是一项削减7%员工的命令。
Because WeWork was just flushing cash down the toilet. 因为WeWork刚把钱冲进马桶。
Just hemorrhaging, hemorrhaging money,so we had to cut jobs. 损失惨重，所以我们不得不裁员。
He wrote something like, 他好像是这样写的，
"Ha! Bitches, I cut more than 7% of my team," “哈！贱人们，我裁掉了我团队7%的人，”
'cause everybody was supposed to cut 7%. 因为任何人都会裁掉7%。
And I was like, "What?" 而我就说，“什么？”
After I saw that email, I thought, 我看到那封邮件后，我想，
well, he gave me his password,and so I went digging 他把密码给了我，于是我就继续查，
because I thought, okay, 因为我想，好吧，
I know we're running out of money. 我知道我们的钱快花光了。
Now they're laying people off.What's going wrong? 现在他们在裁员。什么错了吗?
When I go back in,one of the documents that I find, 当我回去的时候，我发现了一份文件，
it was obviously, the information was not meant to be disseminated, 很明显，这些信息并没有被传播出去，
but it showed that 但它表明
we had to adjust our revenue down 我们必须将我们的收入
by something like 80%. 减少80%左右。
I didn't know if they were not gonna tell investors. 我不知道他们会不会告诉投资者。
They certainly were lying to every time they put out something in the media. 他们每次在媒体上发布消息肯定都在撒谎。
- Are you actually turning a profit in the business? —你的生意真的盈利了吗？
We are definitely turning a profit. 我们肯定在赢利。
I'm bored of the businesses that don't turn a profit.I don't believe in them. 我厌倦了那些不赚钱的生意。我不相信他们。
I need a cash flow-positive business. 我需要一个现金流为正的业务。
And so I thought, well, I'll just give it 所以我想，好吧，我就把它
to somebody in the media and then it will go to the right place 交给媒体的人，然后它就会被送到正确的地方，
and then they will be taken to task for it. 然后他们就会为此受到责备。
When I went to try to report on this leak, 当我试图报道这次泄密事件时，
you know, we get this statement from WeWork 我们从WeWork得到这样的声明，
that the person has broken the law and that they're going to pursue this, 说这个人违反了法律，他们将追究此事，
and they kind of were trying to come off a bit as a victim 他们试图表现得像泄密事件的
in the leak. 受害者一样。
They kind of said, "Okay, well,some buildings have been delayed, 他们说，“好吧，有些建筑被推迟了，
but we can sort of paint the overall narrative that things will still be fine." 但我们可以从总体上说，一切都会好起来的。”
And they had these really powerful backers 他们有强大的支持者
who have pumped them with money,and so I think at that time 为他们注入资金，所以我想当时
it was hard to say... 很难说...
are they faking it till they make it a bit and things are gonna work out? 他们是在假装直到他们成功了，事情就解决了吗?
Will they grow up and kind of figure out these problems? 他们成长起来后，所有这些问题会解决吗?
Or is this a runaway train? 或者这是一列失控的火车?
And then all that gets kind of tossed out the window 然后，仅仅几个月后，所有这些都被抛到脑后，
when just a few months later,SoftBank enters the picture. 因为软银(SoftBank)加入了进来了。
- How's that?- That's good. —那怎么样？—很好。
Much better. Yeah. 好多了。是的。
Okay, you guys have 60 seconds left 好了，你们只剩60秒了
'cause I hear the money counting. 因为我听到数钱的声音。
- Masayoshi Son is the founder and CEO of SoftBank, —孙正义是软银的创始人兼首席执行官
a large holding company based out of Japan. 一家总部设在日本的大型控股公司。
Known as Masa. 被人成为Masa。
He is one of the richest people in Japan. 他是日本最富有的人之一。
In 2017, Masa 在2017年，Masa
raised the largest venture capital fund of all time. 筹集了有史以来最大的风险投资基金。
It's called the Vision Fund. 它叫做愿景基金。
The size of the Vision Fund was unlike anything 远景基金的规模是
anyone had ever seen before. 任何人都未曾见过的。
It was $100 billion. 是1000亿美元。
That essentially equated to several years' worth 这基本上相当于每只美国风险投资基金
of every U. S. venture capital fund. 数年的价值。
You put them all together and it's around that size. 你把它们放在一起，大概有这么大。
So when you told people 所以当你告诉人们
you were gonna raise a hundred-billion-dollar fund, 你要筹集1000亿美元的基金时，
what was the vision that you actually gave them? 你给他们的事实上的愿景是什么?
- So, one vision, which is singularity. —那么，一个愿景就是奇点时刻。
Singularity is the concept 奇点时刻是一个概念 （奇点也就是宇宙大爆炸的起点）
that in 30 years,computers, artificial intelligence, 就是在30年后，计算机，人工智能，
they will be smarter than us. 他们都将比我们聪明。
That's my belief. 对此我深信不疑。
The singularity has a lot of implications 奇点在很大程度上暗示了
for how technology will be used by society, 社会将如何使用科技，
and I think it also represents this massive existential threat 我认为它也代表了一种巨大的生存威胁
where someday our creations will outstrip us and not need us, 有一天我们的创造物将超越我们，不再需要我们，
and we will be living lives dictated by machines. 我们将生活在机器的控制之下。
- So we are investing a hundred billion dollars —所以我们只在一件事上投资了1000亿美元，
just on one thing, AI. 那就是人工智能。
The Vision Fund could basically play king, 愿景基金基本上可以扮演国王的角色，
and Masa was going around looking for markets 而Masa则四处寻找他认为能够实现
that he thought could be really high growth 高速增长的市场，
and companies with a potential to morph into something 以及那些有可能转变成符合
to fit his vision of the future of the singularity. 他对奇点未来愿景的公司。
And Adam wanted WeWork to be part of this huge vision. 亚当希望WeWork能成为这一宏伟愿景的一部分。
- Adam Neumann and Masa Son had met many times. —亚当·诺伊曼和孙正义见过很多次面。
However, Masa had always thought that WeWork was overvalued 然而，Masa一直认为WeWork被高估了， （福布斯杂志副总裁，高级编辑）
and it would be too easy to replicate. 它太容易被复制。
- The sharing economy's the future. —共享经济是未来的趋势。
If I treat you the way that I wanna be treated, 如果我用自己想要的方式对待你，
then we can actually make a difference and be successful. 我们就能有所作为，取得成功。
But because of Adam Neumann's charisma, 而是因为亚当·诺伊曼的超凡魅力，
Masa Son arranged to meet with Adam 孙正义在他的公司总部安排了
for this big two-hour tour of headquarters. 与亚当的两个小时的会面。
Adam has been preparing for this for weeks. 亚当已经准备了好几周了。
And he's pacing around, pacing around,watching his clock. 他走来走去，走来走去，看着他的时钟。
Fifteen minutes goes by, no Masa. 15分钟过去了，Masa还没有回来。
Half an hour goes by, no Masa. 半小时过去了，孙正义还是没来。
A full hour goes by and he's still looking at his clock. 整整一个小时过去了，他还在看钟。
Finally, Masa shows up, and he says, 最后，孙正义出现了，他说
"Adam, I'm so sorry, I'm late,but we only have 12 minutes." "亚当，对不起，我迟到了，但我们只有12分钟。”
And they're going through WeWork and he's giving him the super-speed tour. 他们刚刚审查了WeWork，而他正在给他进行超级快速的巡演。
At exactly 12 minutes,Masa Son looks at his watch 12分钟刚过，孙正义看了看他的手表
and he says, "Adam, I'm so sorry, but I have to go. 他说，“对不起，亚当，我要走了。
But," Masa said, "if you'd like,you can ride with me to my next meeting." 但是Masa又说，“如果你愿意，你可以搭我的车，参加我的下一个会议。”
So Adam grabs his iPad with the whole WeWork SoftBank pitch, 于是亚当拿起他的iPad，开始了整个WeWork 对软银的推广宣传，
and they jump in the car. 于是，他俩一起上了车。
Adam pulls up his WeWork pitch, 亚当开始了他的WeWork推销
and Masa says, "I don't need the pitch deck. Let's just talk." Masa说:“我不需要包装推销。我们来说实话。”
Masa turns to Adam and he says,"Adam, let me ask you a question. Masa转向亚当，他说:“亚当，我问你一个问题。
In a fight, who wins,the smart guy or the crazy guy?" 在一场战斗中，谁赢，聪明的还是疯狂的?"
And Adam says, "The crazy guy." 亚当说:“那个疯子。”
And he goes, "You're right,but you're not crazy enough. 他说，“你说得对，但你还不够疯狂。
"You gotta be the crazy one. “你一定成为那个疯子。
"You need to think bigger. “你需要想象得更宏伟。
You need to think 10 times bigger." 你要有10倍的雄心。”
And Masa begins, you know,doodling his vision for WeWork, 然后，Masa开始在WeWork上涂鸦他的愿景，
this grand plan to take WeWork global. 将WeWork推向全球的宏伟计划。
So basically Masa Son gave Adam Neumann 一下子，孙正义就给了亚当.诺伊曼
a check for $4 billion and said, "Go crazy." 一张40亿美元的支票，并说了句，“去疯狂吧。”
And that changes everything. 而这就改变了一切。
The Wall Street Journalis reporting that SoftBank, 华尔街日报正在报道软银集团，
the Japanese investment firm,is considering putting 日本的投资公司，正在考虑
$4 billion in your company. 给你的公司投资40亿美元。
Is that accurate? 有这回事吗？
- There is nothing I can say on that topic, —关于这个话题我没什么可说的，
but that sounds like a big number. 但这听起来是个很大的数字。
That would be nice, wouldn't it? 那太好了，不是吗？
- Sounds big. —听起来很大。
- I don't remember the exact moment —我不记得我第一次
I first heard about the SoftBank investment. 听到软银投资的确切时间了。
You would hear rumors. 你可能听到谣言。
And to me it just seemed normal, you know. 对我来说，这很正常。
They were raising money every year. 他们以前每年都在筹集资金。
Their growth expectations were really high. 他们那时的增长预期真的很高。
I didn't think it would be... 我没想到会是…
as transformative as it ended up being. 就像它最终带来的变形一样。
With the SoftBank money,WeWork is able 有了软银的资金，WeWork可以
to massively accelerate global expansion plans. 大幅加速其全球扩张计划。
SoftBank unlocks Asia in a new way. 软银以一种新方式打开了亚洲市场。
You know, this meets Adam's big ambitions. 这正好满足了亚当的雄心壮志。
I mean, the growth was insane. 我的意思是，这种增长是疯狂的。
In the two and a half years I was at WeWork, I negotiated more deals 在我在WeWork的两年半时间里，我谈过的交易和
and spoke to more lawyers than I probably will the rest of my life. 与律师交谈的次数可能比我下半辈子要多。
Typically on a project you wanna make sure it's photography-ready. 通常在一个项目上，你要确保它是有实景照片的。
You want it to look perfectly staged.You wanna have a good first impression. 你想让它看起来很完美。你想要一个好的第一印象。
You go to a WeWork opening "day of," 你去参加WeWork一个项目的开幕日，
they'd still be painting,there'd be ladders everywhere. 他们还在刷漆，到处都是梯子。
People would be installing lights. 工人们正在安装灯光。
The AC wouldn't be working. 连空调系统还没运行。
Because of the speed of everything, 因为所有的工序都需要速度，
nothing was finished when it should have been. 该完成的时候却没有完成。
And the major goal,from what I could tell, was just, 据我所知，主要的目标是，
how many offices could open and how much you could say the offices were filled 有多少办公室可以开放，有多少办公室是满的，
and how many people were in them. 有多少人在里面。
It's almost like at car dealerships 这就像汽车经销商
in craziness with getting the cars sold at the end of the month. 在月底疯狂地把车卖出去一样。
You know, sales guy comes to me,it's the last day of the month, 你知道，销售人员来找我，这是一个月的最后一天，
and, you know,"I really have to do this deal. 你知道，“我真的必须做这笔交易。
It's 800 desks.It's gonna help us to get to the goal." 它有800工位。这将帮助我们达到目标。”
And, you know,I look at the deal and it's like, 然后，你知道，我看着这个交易，
you know, "First eight months free, 你知道，“前8个月是免费的，
and WeWork's building custom space." 而WeWork正在建立定制空间。”
And the response was,you know, "Get 'em in. 他们的反应是，"让他们进来。
They love it, they'll grow." 如果他们真喜欢，他们会增加租金的。”
And, you know, I come to find out 你知道，我后来才发现，
that the small company that can't afford to pay 连8个月800个工位的租金
for the 800 seats for eight months is Microsoft. 都负担不起的小公司，竟然是微软。
They stopped being those savvy deal makers 他们不再是精明的交易撮合者，
and the edge that they might have been bringing to negotiations is gone. 他们在谈判中可能带来的优势也消失了。
Plus, of course, everyone talks, and so 另外，当然了，每个人都在谈论，
if everyone knows that SoftBank has given these guys a ton of money, 所以如果每个人都知道软银给了这些人一大笔钱，
are you really gonna let them cry "poor" or drive a really hard bargain? 你真的会让他们“哭穷”或讨价还价吗?
You're gonna say, "No," you know. 你肯定会说"不"
"You guys have billions of dollars,you know, let us in." “你们有数十亿美元，让我们进去吧。”
The ship of state, all the employees, 这艘国家之船，所有的员工，
all the tenants and the customers,all the partners, 所有的租户和顾客，所有的合伙人，
were leaning on Adam. 都依靠在亚当一人身上。
Again, even Miguel, who's co-founder, 再一次，即使是合作创始人Miguel，
slowly... was shunted aside. 他是慢慢地…是被扔在一旁。
Adam wanted the spotlight. 亚当想要引人注目。
Then he wanted Rebekah to share the spotlight. 后来，他想让瑞贝卡和他分享聚光灯下风采。
She became a bigger executive at WeWork. 她在WeWork成为了一名更大的高管。
And it speaks to kind of her power with Adam 这说明了她在亚当和公司的影响力，
and with the company that,over time, it's kind of like, 随着时间的推移，就像，
"Oh, now there are three co-founders, “哦，现在有三个联合创始人，
there's Adam, Miguel, and Rebekah." 亚当，米格尔和丽贝卡。”
Adam felt that she had pulled him out of whatever spiral that he was in. 亚当觉得，是她把他从漩涡中拉了出来。
And he gave her a lot of credence for that, 他很信任她，
and he really felt like she was the backbone of their family. 他真的觉得，她是他们家的支柱。
That doesn't mean she belongs in a corporate environment. 但这并不意味着她就属于公司。
- She had the sort of like New Age vibe —她有一种新时代的氛围，
and she starts guiding a huge amount of decisions at WeWork 她开始在WeWork指导大量关于
about the way they spent their money. 他们如何花钱的决定。
Adam's and Rebekah's spiritual advisor 亚当和丽贝卡的精神顾问
would speak to executives on a weekly basis, 每周都会给公司高管们讲一次话，
and this constant dose of spiritualism was due to Rebekah. 而这种持续不断的唯灵论都要归功于丽贝卡。
Hello, New York. 你好，纽约。
Hello, WeWork. 你好，WeWork。
Hello, global citizens of this Earth. 你们好，地球上的全球公民们。
You know what a global citizen of this Earth is? 你知道什么是地球的全球公民？
It's a member of the We generation, 就是我们We一族的成员，
and a member of the We generation does not discriminate 而作为我们We一族的成员，就不应该有
with age, race, gender, or religion. 年龄，种族，性别，或者宗教上的歧视。
If you're a member of the We generation,make some noise! 如果你们是我们We一族的成员，你就喊出来！
- WeWork is also expanding —WeWork也在扩展
its kind of diverse and sometimes confusing portfolio. 它的多样性和有时让人迷惑的投资组合。
It makes a bunch of acquisitions of other startups. 它收购了很多其他创业公司。
We had this idea of, 我们的想法是，
why don't we just invest money in companies that make impact? 为什么我们不直接投资那些有影响力的公司呢?
All the employees will wanna work for them, 所有的员工都想为他们工作，
everybody wanna be part of it, and it's just gonna work out in an amazing way. 每个人都想成为其中的一员，这将会以一种惊人的方式产生效果。
And I looked at our team and everybody looked at each other. 我看着我们的团队，每个人都看着彼此。
They said, "Of course, Adam, 他们说，“当然了，亚当，
that makes a lot of sense,but who's gonna pay for that?" 这很有道理，但是谁来为此买单呢？”
And we said, "Well... 而我们说，“那么...
Masa might..." No. 也许会是Masa..."不。
We said, "Well..." 我们说，“那么...”
That was a private joke. 这是个上不了台面的笑话。
- I went back to meet with Adam —我回去见了亚当
at sort of the new-and-improved headquarters. 在他的新装修的总部。
I get sort of the quick version of the tour 我得到了一个快速的游览版本，
and now WeWork has its own barista. 现在WeWork有自己的咖啡师。
So I say, "Okay, I want a cappuccino," 所以我说"好吧，我要一杯卡布奇诺"
and Adam orders a latte. 亚当点了一杯拿铁。
And I reach for my coffee, 我伸手去拿咖啡，
and Adam's like,"Oh, no, no, that's mine." 亚当说"不，不，那是我的"
And I was like, "No... Hold on, you know. 我说:“不……等等，你知道的。
I got the cappuccino.Like that's a cappuccino." 我买了卡布奇诺。那杯就是卡布奇诺。”
And Adam just looks really confused and upset. 亚当看起来很困惑和沮丧。
And one of the staff is like,"Oh, I'm sorry. 其中一个员工说，“哦，对不起。
We actually call those lattes and those cappuccinos here," 我们这里其实把那些叫做拿铁，而把那些叫做卡布奇诺。”
pointing at the opposite one. 他指着相反的那个。
It stood out to me as just like a strange, gratuitous 在我看来，这就像有一个奇怪的、毫无理由的
reality-distortion moment around Adam because he was ordering lattes 现实扭曲时空，围绕在亚当的周围，因为他点了拿铁，
but wants cappuccinos. 却想要卡布奇诺。
And rather than try to explain to him that he's wrong, 与其向老板解释，他错了，
they're just gonna change the meaning of that word. 还不如干脆就把名词的意思改了。
The money got insane. 钱已经使他疯狂了。
And they shifted from this little idea...
Then it was, "Okay, we're now going to tell you how to live, WeLive. 然后是，“好吧，现在我们要告诉你如何生活，WeLive。
And now we're gonna redefine how you live." 现在我们要重新定义你的生活方式。”
And that wasn't good enough. "WeGrow. 而这还不够好。“WeGrow。
We're gonna educate your kids better." 我们将把你的子女教育得更好。”
- When my eldest daughter was in kindergarten, —当我的大女儿还在上幼儿园的时候
as we started to look around for schools 我们开始在纽约和西岸
in both New York and the west coast, 寻找学校，
I wasn't finding a place that was gonna nurture her spirit and her soul 我没有找到一个能像培养她的思想一样培养她的精神
as much as her mind. 和心灵的地方。
You know, at some point 你知道，有次，
Rebekah was talking to the company about WeGrow, 丽贝卡跟公司谈论关于WeGrow的事情，
and she's talking in front of a cross-section of 700 employees, 她当着700名员工的面，
and is basically saying that, 基本上就是这样说的，
New York City private schools aren't good enough for our children. 纽约的私立学校不适合我们的孩子。
And then meanwhile,you're gonna start a school that has 与此同时，你们公司要开办一所学校
like a 35, 40 grand tuition fee per elementary school kid. 每个小学生的学费大概是35000到40000美元。
That school is exclusionary to a lot of people, right? 那所学校对很多人都是排外的，对吧
That's just a prototypical person who's grown up in certain circles 那只是一个在特定圈子里长大的典型人，
and doesn't realize there's other people in the world. 没有意识到世界上还有其他人。
The idea that you're gonna reinvent work 你要重新创造工作的想法
is incredibly audacious unto itself. 本身就是非常大胆的。
To say, "While we're doing that,we're also gonna reinvent education..." 也就是说，“当我们这么做的时候，我们也将重塑教育……”
which people have been trying to do for centuries, 这是人们几个世纪以来一直在做的事情，
that's the kind of decision tree that you see in a company 这也就是你在一家公司看到的那种决策图表，
where you start to believe your own BS. 你会开始相信你自己的疯话。
All right, welcome, everyone,to The School of Greatness podcast. 好了，欢迎大家来到“伟大学院”播客。
We've got Rebekah Neumann in the house. 我们有请瑞贝卡·诺伊曼来到现场。
- Thanks for having me.- Yeah, this is fun. —感谢你们邀请我。 —是的，这很有意思。
What is the mission of WeGrow,just so I understand clearly? WeGrow的使命是什么？我想理解得更清楚。
- The mission of WeGrow,and quite honestly the collective "we" WeGrow的使命，坦白地说，我们都生活在，
that we're all living under, 集体的“我们”之下，
is to elevate the world's consciousness. 就是要提升世界的意识。
- Hmm.- At WeGrow, specifically, —嗯， —具体来说，在WeGrow，
through unleashing every human's superpowers 通过释放每个人的超能力
and expanding happiness. 和扩大幸福。
- Okay, and it's... —好吧，而且它是...
And WeGrow is starting as a school?- Yes. 而WeGrow是作为一个学校的开始？ -是的。
- But it's going to be evolving into much more, I'm assuming, right? —但是我认为，它会演化成更多的办学模式，对吗？
- It's kind of a practice and a new approach to life. —这是一种实践，一种新的生活方式。
We have started with children,but we're... 我们从孩子开始，但我们…
as soon as next week starting to pilot some of the curriculum 下个星期我们就开始在我们的成人（WeGrowups）团体中
on our WeGrownups. 试行一些课程。
- Really? - Uh-huh. —真的？—嗯-哈。
- Is that what you call us?- Just for the moment. —到时候你会叫我们参加吗？—它是临时的讲座。
- For fun, yeah.- Yeah, why not? —为了兴趣吧。 —好的，为什么不去？
I was working in WeWork 我以前是在WeWork工作
and living in WeLive. 并在WeLive生活。
My entire life... 我的整个生活...
was being propped up by the We community. 都是由We社区来支撑。
Every time a friend outside of the We community would come over, 每次We社区以外的朋友会过来看看，
they would only come over that one time. 他们只会来一次。
Because they would walk out with this strange impression of what it is. 因为他们会带着这种“这算啥”奇怪的印象走出去。
And pretty quickly I had 于是，很快我就
alienated most of my friends outside of the building. 疏远了We圈建筑外的大部分朋友。
- When Adam had an investor coming through, —当亚当有个投资人过来的时候，
we would know ahead of time or 10 minutes before, 我们会提前或十分钟知道
and we were being told,"Go into the space. 然后我们都被告知，“到公共区域来。
Just hang out, be casual.Bring your laptop." 带着你们的笔记本电脑，只是随便地悠闲一下。”
And we would go there and activate the space. 我们会去给这个空间注入生机。
They were like,"Everybody should come," 他们说，“每个人都应该来，”
just so there's pockets of folks that are 这样就有一小撮人
living the WeLive life so Adam can come and sort of show it off. 过着WeLive的生活，这样亚当就可以来炫耀一下。
And they'd put on "Juicy" by Biggie Smalls, 他们会放Biggie Smalls的"多汁"
and they'd be playing a loop over and over again, 他们会一遍又一遍的循环播放，
waiting for that one moment when the investor came 等待投资者来的那一刻
so that when they walked the space, we were there 当他们走到那里的时候，我们只是
just to fill it up and make it look good. 在那里把那里填满，让它看起来更好。
Adam showed up with this investor 亚当和这位投资人一起出现，
and with every drink, he had another vision of what WeWork could be, 每喝一杯酒，他就对WeWork的未来有了另一个愿景，
like the We community could be,what it was growing into. 就像我们社区的未来一样，以及它的发展方向。
And... 而且...
at a certain point, you're like,"Dude, just shut the fuck up, man. 在某种程度上，你会说"哥们，你他妈闭嘴吧"
"Like, we are just having a good time. 我们只是玩得很开心。
"Can we just... can we just hang out “我们可以…我们能不能出去逛逛
and have this drink and just talk about anything else?" 一起喝一杯，或聊点别的?”
It got really draining and really exhausting, 这真的有点儿枯燥乏味了，
to constantly... 经常会这样...
be a part of... this... 还要参与...这些...
thing. 破事儿。
The initial clients of WeWork WeWork最初的客户
thought that they were members. 以为他们是会员。
But they were actually a resource 但他们实际上是一个资源，
from which WeWork could extract a reputation WeWork可以从他们那里获得声誉，
and then they could sort of slingshot that reputation 然后他们可以像弹弓射出那样的声誉，
to get big corporations to think, 让那些大公司去考虑，
"We need to ask WeWork “我们需要去向WeWork讨教
"how to attract the best and brightest 如何吸引最好的和最出类拔萃的
of this up-and-coming generation." 这一代新人。”
I eventually, I was promoted to operations manager, 最终，我被提升为运营经理，
and so I was getting a little more distant from Adam. 但我和亚当的关系就稍微疏远了一些。
His excitement isn't so close to me that I... 他的兴奋离我并不那么近，所以我……
am breathing it in and, like, intoxicated by it. 我吸入了它，好像被它陶醉了。
And I'm able to start seeing more clearly that he was manipulative. 我开始更清楚地意识到，他是在操纵别人。
He had ways of using psychology 他有办法利用心理学
to maneuver through people's flaws 来克服人们的缺点，
and to use that to his benefit. 并以此为他的利益所用。
Adam was giving me a review. 亚当给了我一个评价。
We were in one of the glass conference rooms. 我们在一间玻璃会议室里。
He was telling me I was doing a great job. 他说我的工作表现不错。
And then another employee walked by 这时另一个活泼可爱的雇员，
who was very peppy and very pretty, 走着经过了我们，
and he said, "But you're not her." 他说，“但是你不是她。”
And he pointed out her and said,"You could be, 他指着她说，“你可能是，
but you don't have the confidence that she has." 但你没有她那样的自信。”
I went home and thought,"What do I need to do 我回到家就想，“我要怎么做
to become a better employee here and become like her?" 才能成为一名更好的员工，成为像她一样的员工呢?”
You're constantly in this fear of,"somebody else is gonna take my job. 你总是害怕，“有人会抢走我的工作。
I have to fight to stay here." 我必须战斗才能留在这里。”
Like, I felt constantly like I couldn't just breathe. 我一直觉得我无法呼吸。
Adam would state, "I could fire all of you and do this by myself." 亚当会说"我可以炒了你们所有人，然后自己做这件事。"
That's a bold statement to say to people who are working their ass off for you. 对那些为你拼命工作的人，说这话可真够大胆的。
- Good morning.- Shalom. —早上好。—（犹太话）你好
- Shalom. Um... —你好 —嗯...
I'm sure that there are lots of people here 我相信这里有很多人
who know what WeWork is,who maybe have worked 知道WeWork是什么，他们可能在一个
in one or several WeWorks... 或几个WeWorks工作过…
So I met Adam in Washington, D.C.for an event. 所以我在华盛顿特区为一个活动遇到了亚当。
My friends who worked at WeWork told me about him. 我在WeWork工作的朋友跟我说起过他。
And they just said this was 他们说这就是
one of the most charismatic... 他最有魅力的地方...
one of the most visionary 他是世界上
and ingenious leaders 所有科技公司中
of any tech company in the world. 最具远见和创造力的领导者之一。
He just sounded like a mythical figure. 他听起来就像个神话人物。
And I was just really curious, like, 我只是很好奇，
what does he understand about leasing real estate and subdividing it? 他对房地产租赁和分租有什么理解?
Like, we're talking about 我们正在讨论的是
one of the most boring business models in the world, 世界上最无聊的商业模式之一，
and I was really curious to know what was behind it. 我很想知道它的背后是什么。
It's fascinating to me about WeWork because 我对WeWork很感兴趣，
lots of people here who have been there, 因为很多人都去过WeWork，
they've seen how lovely the interior decoration is. 他们看到了WeWork的内部装饰有多漂亮。
But there are lots of companies that make beautiful spaces. 但是有很多公司创造了漂亮的空间。
Um, but they're not worth $20 billion, 但它们的价值不是200亿美元，
which is WeWork's most recent valuation. 这是WeWork最新的估值。
So I wonder what do you consider to be your special sauce? 我想知道你们的特色酱料是什么?
- So, first of all, excellent question. —首先，这是个好问题。
From the first day that we started WeWork,it was about bringing people together. 从我们成立WeWork的第一天起，我们就致力于将人们聚集在一起。
As our mission, and our mission always... 作为我们的使命，我们的使命永远是…
- And his answer was everything that we've heard in the last few years, 他的回答是我们在过去几年里听到的所有事情，
it's that they were doing something special with the culture, 那就是他们在用这种文化做一些特别的事情，
that their special sauce couldn't be found in earnings 他们的特殊调味料无法在收入
or cash flow or revenue. 或现金流，或收益中找到。
It was a... a spirit of We 这就是...We的精神
that was the truly distinguishing part of this company. 也就是这个公司与众不同的地方。
- And the one thing, you say,"Are you a co-working space?" —还有一件事，你会说，“你们是一个联合办公空间吗?”
We're as much a co-working space as Amazon is a book-selling store. 我们是一个共同工作的空间，就像亚马逊是一个书店一样。
Anybody who thought that Amazon was there just to sell books 任何认为亚马逊只是为了卖书而存在的人
just didn't understand the vision,and you just need to look now and see 都不理解这个愿景，你只需要看看现在，你会发现
how much greater the vision is. 这个愿景是多么伟大。
You know,I wish I'd pressed him harder on it. 我真希望我在这事上再给他点压力。
But I didn't because 但我没有，因为
I had no idea what the company actually was. 我不知道这家公司到底是什么。
And I think in the case of Adam Neumann, 我认为在亚当·诺伊曼的例子中，
there were a lot of people who were impressed by his live charisma, 有很多被他的超凡魅力所打动的人，
who privately harbored doubts about exactly how all of this worked. 他们私下里对这一切到底是如何运作的持怀疑态度。
I was one of them, I suppose, you know? 我想我是其中之一，你知道吗？
I didn't say in that interview, 我在采访中没说
"I think that this company is just,you know, a lot of smoke and mirrors." “我认为这家公司有许多迷雾和虚幻。”
I didn't, I didn't know for sure. 我又不，我又不是很肯定。
I just privately harbored this doubt that said that 我只是私下里怀疑
this was all kind of a magic show. 这一切都是一场魔术表演。
- So our first mission was,create the world where people make a life. 所以我们的第一个使命是，创造一个使人们习惯于新的生活方式的世界。
That was for WeWork. WeLive is helping you live and not just exist. 这是为WeWork准备的。WeLive帮助你生活，而不仅仅是生存。
And now we have a WeOS, 而现在我们又有了WeOS，
which is our operating system for physical spaces. 这就是我们为实体空间准备的操作系统。
And it's growing very fast and it's everything from your entry system 它发展得非常快，它的一切，从你进入建筑物开始，
when you enter the building,but then how do you book a conference room 开始你的登入系统，然后你如何预订会议室，
and how do you attend an event and who's signed in the building...? 和你如何参加活动，还有谁在建筑物里注册登记...?
Real estate usually is a very dependable, predictable business. 房地产通常是一种非常可靠、可预测的行业。
It doesn't grow that much,but it's steady. 它没有增长那么多，但很稳定。
You can kind of map out these returns. 你可以预计出回报。
But WeWork was growing so fast that it was being valued 但WeWork的估值增长如此之快，
by investors as an ultrafast growth, 以至于投资者认为它是一家快速增长、
low-overhead technology company. 低成本的科技公司。
They created this sort of Facebook-type platform for members 他们为会员创建了这种类似facebook的平台，
where you could get people connected through technology. 你可以通过技术把人们联系在一起。
WeWork has what's like its internal LinkedIn, I call it, right? WeWork有一个类似于它内部LinkedIn的东西，我把它叫做LinkedIn，对吧?
It's called the WeWork Member Network. 它被称为WeWork成员网络。
You know, you have your profile page. 你有自己的个人主页。
- Adam was often saying, Adam经常说:
"Oh, and people are posting job opportunities “哦，人们在这个平台上
and connecting with each other on the platform." 发布工作机会并互相联系。”
They had acquired a bunch of interesting technologies 他们获得了一堆有趣的技术，
and were stitching together what might have been by far 并将其拼接在一起，这可能是迄今为止
the most comprehensive tool for how people work. 最全面的人类工作方式工具。
We use beacon technology but a lot of other aspects. 我们使用信标技术，但还有很多其他方面。
We're using our video cameras to actually see where interactions are happening. 我们用摄像机来观察互动发生的地方。
And our entire process is built to make our members more successful. 我们的整个过程都是为了让我们的会员更成功。
The cynical read, of course, is, 当然，愤世嫉俗的人会说，好吧，
well, those intentions are all great,but what you still do is office space 这些意图都很好，但你仍然在做的是办公空间，
and you are a real estate company. 你是一家房地产公司。
But I think that, you know,when companies are private, 但我认为，当公司私有化时，
it's hard for us to know what's happening behind the scenes. 我们很难知道幕后发生了什么。
- My business is called Thinknum Alternative Data. —我的业务叫做Thinknum替代数据。
And we index and crawl public information from the Web. 我们从网上检索和抓取公共信息。
Our bots just happened to add WeWork into our list of companies, 我们的机器人只是碰巧把WeWork加入了我们的公司列表，
and then our bots found something astonishing about WeWork. 然后我们的机器人发现了一些关于WeWork的惊人之处。
WeWork painted themselves as this company that was growing extremely fast, WeWork把自己描绘成一家发展非常迅速的公司，
and once people joined they don't really leave. 一旦有人加入，他们就不会真的离开。
But using data on the public Web, 但是利用公共网络上的数据，
we actually plotted the churn rate, 我们绘制出了流失率，
which is how many people join and then leave. 也就是有多少人加入然后离开。
And we did see that the churn rate had increased 我们确实看到流失率增加了，
and this was accelerating. 而且还在加速。
The other trend we found was 我们发现的另一个趋势是，
no one ever used their internal social network. 没有人使用过他们的内部社交网络。
When you call yourselves a technology company, 当你称自己是一家科技公司，
and when you actually build a social network to help further paint that picture, 当你真的建立了一个社交网络来帮助进一步描绘这幅图景时，
if no one uses it, then you're not a technology company. 如果没有人使用它，那么你就不是一家科技公司。
Our next instinct was,let's write a blog post 我们的下一个反应是，我们要写一篇博客公告，
and, you know, just share our findings. 分享我们的发现。
It really started taking off there. 它真的开始在那里脱离实际。
Then, about three hours later,WeWork sent us an email 然后，大约三个小时后，WeWork给我们发了一封电子邮件，
asking if we could take down the blog post. 询问我们是否可以撤下这篇博文。
Our first instinct was to just ignore it. 我们的本能反应就是，忽略它。
And then the community manager stopped by to our office. 然后社区经理来到我们的办公室。
And she says, 她说，
"You've violated our membership happiness clause," “你们违反了我们的会员幸福条款，”
and the kicker was, she said,"You have 30 minutes to leave." 她说:“你有30分钟的时间离开。”
In the wake of our blog post and publication, 在我们的博客发表之后，
WeWork kept raising more money. WeWork继续筹集更多的资金。
I first read about WeWork when they raised money on SoftBank, 我第一次读到WeWork是在他们向软银融资的时候，
at a $20 billion valuation. 当时软银给它的估值为200亿美元。
And at that point they had about 200 locations. 那时他们有大约200家分店。
I went through and looked at the buildings 我审查并去看过那些建筑 （纽约大学斯特恩商学院，市场学教授）
that they actually had their facilities in. 它们确实都已经在安装设备。
And I determined at that valuation 我当时就确定了
that the 200 buildings were each worth less 这200栋建筑物的价值都低于
than that WeWork office was being valued at. WeWork办公室被评估的价值。
And I said that WeWork was the most overvalued private company in the world. 我当时就说，WeWork是世界上最被高估的私人公司。
Adam Neumann told us repeatedly that WeWork was profitable. 亚当·诺伊曼反复告诉我们，WeWork是盈利的。
We've since found out 我们后来发现，
that how Neumann and WeWork were considering themselves profitable 诺伊曼和WeWork认为自己赚钱的方式
was a stretch at best. 充其量只是一种夸大。
Are you profitable? 你是在盈利吗？
So we are... as per choice. 所以我们……根据选择。
Because when you have a 40% business,when you have a margin, 因为当你有40%的业务量时，当你有一定的利润时，
you can actually choose when to be profitable.Right. 你就可以选择何时盈利了。没错的。
- We like to hover around an EBITDA, a break even, 我们喜欢徘徊在EBITDA，盈亏平衡附近， （在计取利息、税、折旧费及摊销费之前的利润）
and then we can choose when we wanna move,where we wanna move. 然后我们可以选择什么时候行动，向什么地方行动。
Right now we're in a very high-growth stage of our business, 现在，我们正处于业务的高速增长阶段，
and we don't see that stopping anytime soon. 我们认为这种增长不会很快停止。
- So EBITDA... —所以，在息税折摊前的利润...
Earnings before interest, tax,depreciation and amortization... 在贷款利息，税赋，折旧费和摊销费之前计取的利润...
Is sort of this accepted metric for how profitable a company might be. 也许是衡量公司盈利能力的可接受的度量标准.
But WeWork started inventing their own financial metrics 但WeWork开始发明自己的财务指标，
to enter into this consensual hallucination, 以实现这种共识幻觉，
and they used this term"community adjusted EBITDA." 他们使用了“社区调整息税折旧摊销前利润”这个术语。
Basically it was an attempt to say, 基本上，这是在试图说，
"we want to pretend to be profitable by ignoring these expenses." “我们想假装盈利，无视这些费用。”
They adjusted for things 他们调整了一些
that were ridiculous to strip out and say you're profitable. 可笑的东西，然后说，你是盈利的。
So suddenly they went from a loss-making company 所以他们突然间从一个亏损的公司
to a profitable company, 变成了一个盈利的公司，仅仅是通过金融工程和花招。
just by financial engineering and gimmickry. 仅仅是通过金融工程和花招。
Every year WeWork would project profits, 每一年WeWork都会预测盈利，
would fail to make any profits 但却没有盈利
and actually their losses would get larger and larger. 实际上他们的损失会越来越大。
Yet investors in the private markets kept on bidding up the price of WeWork. 然而，私人市场的投资者继续哄抬WeWork的价格。
It kept on getting higher and higher and higher. 它越来越高，越来越高。
It's sort of mind-boggling that that happened. 这真是令人难以置信。
And I mean that more than anything else speaks to the gifts of Adam Neumann. 我的意思是，这比其他任何东西都更能说明亚当·诺伊曼的天赋。
- It is my honor and pleasure to introduce to you right now —我很荣幸现在向大家介绍
our co-founders, Miguel McKelvey and Adam Neumann. 我们的联合创始人，米格尔·麦凯维和亚当·诺伊曼。
Help me welcome them to the stage! 帮我欢迎他们登台！
- Shalom! 你们好！ （犹太人见面打招呼）
I was proud to see the events continue to grow. 我很自豪地看到这些活动继续发展。
But I saw the change in Adam. 但我看到了亚当的变化。
I think it was money blindness. 我认为这是对金钱的盲从。
There's so much money behind us that nothing can happen, right? 我们有这么多钱，所以什么都不会发生，对吧?
We'd become untouchable, in a sense. 从某种意义上说，我们变得不可侵犯。
It started to feel like it was more just about the business 我开始觉得这更像是生意，
and not about this community that I grew to love over those many years. 而不是我多年来逐渐爱上的社区。
I think that's where I started to lose my creative juices for the company. 我想这就是我开始失去为公司创造灵感的地方。
After my first summer camp, 在我的第一个夏令营后，
I tried to get out of entering the second year. 我试图退出进入第二年。
I sat down with one of the executives and explained to her that, 我和其中一位高管坐下来，向她解释道:
"Last year I went, I didn't enjoy myself. “去年我去的时候并不开心。
It's not for everybody,and please don't make me go again." 不是每个人都适合，请不要再让我去了。”
And she kindly said, "I see your point, 她和蔼地说:“我明白你的意思，
but it's a mandatory event,as most company outings are." 但这是必须的，就像大多数公司郊游一样。”
- The "We" is, I think,the really big thing in -我认为，“我们”是我们所从事的
the mission of what we're doing. 使命中真正重要的部分。
So let's just close our eyes for one second. 让我们先闭上眼睛。
Close eyes, hold hands. 闭上眼睛，牵起手。
The way these events worked was that you would go 这些活动的运作方式是，
hear presentations for like almost eight hours a day 你会去听演讲，每天差不多八个小时，
for maybe two or three days. 大概两三天。
And to make sure that people were actually attending... 为了确保人们真的参加了…
we had tracking bracelets on. 我们戴着追踪手镯。
Just think about a reality in which 想想这样一个现实，
the energy that we're feeling right now with one another 我们现在彼此感受到的能量
is an energy of unity,an energy where I am you and you are me 是一种统一的能量，一种我是你，你是我，
and we all are we. 我们都是我们的能量。
They would address the crowd, 他们会对着人群演讲，
uh, talking about whatever word of the day that was... 呃，谈论当天的话题…
like "authenticity." 好像是“真实性。”
And as we're sitting in the mud,I'm thinking, 当我们坐在泥里时，我在想，
"Well, you forced me to come to this summer camp and sit in the mud. “好吧，你强迫我来参加这个夏令营，坐在泥里。
Nothing about this to me seems authentic." 在我看来，这一切都不真实。”
If we do the work right and we find a way 如果我们做得好，我们找到一种方式
to become a real family in this community and company, 在这个社区和公司里成为一个真正的家庭，
we could wake up one day and say, 有一天我们会醒来说，
"We want to solve the problem of children without parents in this world." “我们想要解决这个世界上没有父母的孩子的问题。”
We can win... and do it.And children who are in abusive situations. 我们能赢……去完成它。以及受虐待的儿童。
And then children in abusive situations. 然后是受虐待的孩子。
And from that we can go to world hunger, 从这里我们可以讨论世界饥饿问题，
and there's so many topics that we could take one by one, 我们可以一个接一个地讨论很多话题，
and we will be able to tackle anything that we set our minds to. 我们将能够解决任何我们下定决心要解决的问题。
He would talk about being president of the world. 他会谈论成为世界总统。
He would say things like that and people would say, 他说这样的话，人们就会说，
"Eh, is he serious?" “呃，他是认真的吗?”
It seemed really wild and crazy, 它看起来真的很疯狂，
but it was hard to make sense of what made sense in unicorn land. 但很难理解在独角兽的世界里什么是有意义的。
I wanted to talk a little bit about the past and where we came from. 我想谈谈过去以及我们从何而来。
We're not here by mistake. 我们不是来错了。
This was thought about and planned 10 years ago. 这是10年前考虑和计划的。
And the funniest thing about it,from the day we moved to Brooklyn, 最有趣的是，从我们搬到布鲁克林那天起，
Miguel and I were meeting regularly,just like that picture, 米格尔和我就经常见面，就像那张照片一样，
planning for the future. 计划着未来。
We knew that... 我们知道…
whatever it is we're looking for …不管我们要找的是什么
must be greater than ourselves. 一定比我们自己更伟大。
Moving forward the "We" company. 推动“我们”公司的发展。
SoftBank had bet on Adam as an entrepreneur. 软银把赌注押在了亚当身上，认为他是一名企业家。
They knew that the valuation was high. 他们知道估值很高。
But they thought that, you know,a winner-take-all in this market, 但他们认为，在这个市场上，赢家通吃，
like they had seen in other markets, 就像他们在其他市场上看到的那样，
would be so big that they could,you know, tolerate 规模会很大，他们可以容忍
that, that valuation. 这样的估值。
But when there's sort of a critical mass of doubt 但当人们对软银产生了
coming back to SoftBank, 大量疑问时，
what are the sovereign wealth funds, 主权财富基金是什么，
who are the biggest investors in SoftBank's Vision Fund, 软银愿景基金最大的投资者是谁，
what are they saying? 他们会说什么?
When you're raising $100 billion, 当你筹集1000亿美元的时候
you're going to the biggest deep-pocket sources, 你会去找那些最有钱的人，
so, of course, where does Masa go 所以，当然，Masa去了哪里
but he goes to the kingdom of Saudi Arabia 他去了沙特阿拉伯王国
and they became his biggest backers. 他们成了他最大的支持者。
- The Saudis put dumb money into Masa Son's Vision Fund, 沙特人把钱投到Masa Son的愿景基金里，
because he says,"I'll get you in on the ground floor 因为他说"我会让你进入
"of the next generation of great tech companies 下一代科技公司的首层"
"that are gonna rule the world. "因为这些科技公司将统治世界。
Give me $45 billion, and I'll make you a trillion dollars." 给我450亿美元，我就给你赚1万亿美元。”
They wanna get out of the oil business 他们想退出石油行业，
and get into as many other businesses as possible. 进入尽可能多的其他行业。
Because they're sitting on a dwindling asset. 因为他们坐拥的资产越来越少。
And so what better business to diversify than technology 所以，还有什么比技术更适合多元化的业务呢?
and what better way than with the most renowned tech investor in the world 还有什么比与世界上最著名的科技投资者合作
who wants to play on the scale that you can play on? 更好的方式呢?
- The problem, however, is that you can't really get in on the ground floor 但问题是，你无法真正从
at Facebook or Google or Amazon or Netflix. Facebook、谷歌、亚马逊或Netflix那里抢得先机。
It's way too late. 太迟了。
So you have Masa Son investing all this money in companies 孙正义把所有的钱都投资到
he's telling the world are tech companies but aren't real tech companies. 他告诉全世界，这些公司都是科技公司，但不是真正的科技公司。
And that's a lot of pressure to put on a team, 这对团队来说是很大的压力，
to say, "Pretty soon this company better be worth $100 billion," 要他们说，“这家公司最好很快就值1000亿美元，”
and at some point you have to have the numbers to back up that valuation. 在某些时候，你必须有数据来支持这个估值。
- You and me... —你和我...
And that meant that they had to show growth 这意味着他们必须不惜一切代价
at any cost. 展现增长。
And that's a problem. 这就有个问题。
- Show them your heart,show them your truth. —向他们展示你的内心，展示你的真实。
Never give up! 永不放弃！
Work until you drop! 生命不息，工作不止！
It's Christmas Eve 2018, 在2018年圣诞节，
Adam is with his family in Hawaii. 亚当和家人去了夏威夷。
Surfing, you know, relaxing.It's vacation time. 冲浪，放松，你知道的。这是假期。
Masa and Adam were working on a plan Masa和亚当正在进行一个计划
that they were calling internally Project Fortitude. 他们称之为“坚韧计划”。
And it was essentially a plan for SoftBank 这实际上是一个让软银集团
to spend about $20 billion 投资200亿美元，
and become a majority owner of WeWork. 成为WeWork多数股东的计划。
Because of SoftBank's money 由于软银的资金
and a lot of what Masa pushed Adam to do, 和很多Masa催促亚当做的事情，
they were spending as if they were gonna have this deal done 他们花了很多钱，好像他们要完成这笔交易，
and bring so much capital to keep growing. 并带来这么多资金来保持增长。
There was this hole,this future hole coming, 这是一个漏洞，这个未来的漏洞，
that they were gonna need a lot more capital to fill it. 他们需要更多的资金来填补它。
This was a company that was burning, 这是一家一度亏损的公司，
at one point,$100 million a week. 每周亏损1亿美元。
Think about this, you could buy two Bombardier Global Expresses 想想看，你可以买两辆庞巴迪环球特快，
at $50 million each,crash both into a mountain, 每架5000万美元，然后都撞到山上，
and that was the burn every week of this company. 这就是这家公司每周的烦恼。
And so kind of everything was working towards this goal 所有的一切都在朝着与软银合作的
of this SoftBank partnership. 目标努力。
- There's something called the Nantucket Sleigh Ride, -有一种叫“南塔开特雪橇之旅”的活动， （小说《白鲸》中被鲸鱼拖住的捕鲸船的前往小岛的名字）
which is, when you harpoon a whale, 就是当你用鱼叉叉住一头鲸鱼时，
you're supposed to bring him to the ship,but occasionally a Nantucket Sleigh Ride 你应该把它带到船上，但偶尔也会有这样的事情:乘坐南塔开特雪橇之旅，
is when the whale takes you out to sea and you're stuck. 鲸鱼会把你拖带到海上，你会被困住。
You gotta ride that whale out even if that whale takes you to Greenland. 就算鲸鱼把你带到格陵兰岛，你也得把它甩掉。
Adam clearly thought he was taking Masa on a Nantucket Sleigh Ride, 亚当显然认为他要带马莎坐被拖的雪橇去南塔开特岛，
and that SoftBank had already committed so much money, 而且软银已经投入了这么多钱，
they were already in,that they were kind of stuck. 他们已经投入了，所以有点被困住了。
And so the way Adam was running the company, 所以亚当管理公司的方式，
it was the assumption that 就是假设
he had an infinite supply of billions to keep growing. 他有无限的数十亿供应来保持增长。
- Adam had been convinced earlier in the month 亚当在这个月的早些时候就已经确信
that this was gonna happen 这将会发生
and the people doing the deal were essentially done. 做这笔交易的人基本上已经完成了。
It was pencils down on sort of December 24 at WeWork. 12月24日，在WeWork，铅笔落下了。
Everyone expected it was gonna happen. 每个人都预料到会发生什么。
And then Adam 然后亚当
gets a call from Masa on Christmas Eve, 在平安夜接到孙正义的电话，
basically telling him,"Sorry, I can't go through with it. 基本上是告诉他，“对不起，我做不下去了。
"The market's working against me.Investors don't like it. “市场对我不利。投资者不喜欢这样。
We just can't make it work right now." 我们只是现在没办法让它起作用。”
When Masa decides he's not gonna put that money in, 当Masa决定不把钱投进去时，
Adam Neumann had a problem,because he had nowhere else to go. 亚当·诺伊曼就有麻烦了，因为他无处可退。
Nobody else is gonna write him a check because 没有人会给他开支票，因为
everyone knows SoftBank has the money. 所有人都知道软银有钱。
So if SoftBank's not putting in more money, there must be a problem. 因此，如果软银不投入更多资金，那肯定是有问题的。
Like it or not, 不管你喜不喜欢，
they're going to need more money somehow. 他们总会需要更多的钱。
- It's really funny, I've been looking, —这真的很有趣，我一直在看，
I've been watching the press around this last fundraise 我一直在看媒体围绕着上次的募资，
and I actually think it's hilarious 我真的觉得这很滑稽，
because for some reason there was an expectation 因为出于某种原因， （演员，投资者，也是亚当的朋友）
that there was gonna be like a $20 billion or $16 billion raise. 有人预计会有200亿或160亿美元的募资。
It's a $6 billion raise. 这是160亿美元的融资。
It's the second largest venture capital investment of all time. 这是有史以来第二大风险投资。
I'm an investor in Uber so I know what the first largest one was. 我曾是优步（Uber）的投资者，所以我知道第一个最大的是什么。
It's the second largest of all time. 这是有史以来第二大的。
It's SoftBank coming into this company. 软银进入了这家公司。
Now they have $10 billion invested in this company. 现在他们在这家公司投资了100亿美元。
So the notion that anybody is projecting 所以，如果有人说
that they don't have confidence in the company I think is crazy. 他们对公司没有信心，我认为这是疯狂的。
I have confidence in the company. 我对这家公司有信心。
- First of all, thank you,Ashton, it's amazing. —首先，谢谢你，阿什顿，你太棒了。
After the collapse of the deal, 在交易失败后，
they're out there trying to put this really good face on. 他们试图摆出一副很好的面孔。
He brings along Ashton Kutcher as this pump-up guy. 他把艾什顿·库彻(Ashton Kutcher)带进来，让他给自己打气。
And it was really disingenuous. 这真的很虚伪。
- It's above and beyond what we need to fund the company for the next... —这已经超过了我们下一步的公司所需的资金...
- Okay. - ...four to five years. —好的。 —...四到五年。
Adam was saying things that were completely false. 亚当说的完全是假的。
WeWork was currently a bonfire of cash WeWork一贯地烧钱，
and was gonna run out of money by the end of the year. 到今年年底就会花光所有的钱。
- The interesting thing about the investment, 关于这项投资，有趣的是，
there's a lot of rumors and there's what happened. 当时有很多传言，然后都确实发生了。
The most important thing is,when Masa called me and said, 最重要的是，当Masa打电话给我说，
"You know, this has happened and that happened “你知道吗，这件事发生了，那件事发生了，
and the world is changing," 世界正在改变，”
the first thing he said is, "I'm calling you to share this as a partner. 他说的第一件事是，“我打电话给你，让你作为合伙人分享这个。
And I just wanted to come up with a solution together." 我只是想一起想出一个解决方案。”
- Because that deal didn't happen,does that change your thoughts —因为那笔交易没有发生，这是否会改变
on an IPO timeline? 你对IPO时间表的看法?
- Just so we... we keep saying "did not happen," just so we're clear. —这样我们……我们一直说"没发生过，"这样才清楚。
We never signed the deal. 我们从没签过协议。
It's not that we signed the deal and something happened. 并不是我们签了协议，然后发生了什么事。
We were trying to figure out the best way to do it. 我们在想办法解决这件事
But, no, regarding an IPO,it's always been an option. 但是，不，关于首次公开募股，这一直是一个选择。
We are ready for an IPO. 我们准备进行首次公开募股。
- You are ready? - WeWork is always ready for an IPO. —你准备好了？—WeWork一直在为IPO做准备。
We will choose the right time to do it 我们会选择正确的时间，
when it's correct for the mission of the company. 当它对公司的使命是正确的。
- What are you looking for? —你在找什么?
- I want to elevate the world's consciousness. —我想提升世界的意识。
- Okay, so when you do that,then you can go public? —好吧，你这么做了，就可以公开了
- It's not one or the other. —这不是其中之一。
When I feel that to achieve that mission, 当我觉得要实现这一目标，
going public will help it,that will be the day. 上市会有所帮助，那就是那一天。
Were you anticipating 你当时是在期待
WeWork's S1 when it came out? WeWork的S1公告出台吗？
- No. I remember I was on vacation, it was in August, —不。我记得那是在八月我度假的时候，
and I remember telling my family 我记得我告诉了我的家人
when someone sent me a link to it, 有人给我发来这个链接，
and I started reading the first few pages, 我就开始读了最初几页，
I said, "I apologize.I'm out for the weekend," 我说，“我很抱歉，我要花费我周末的时间，”
because this was just too good and I needed to read through this. 因为它写的太好了，我需要通篇详细地读它。
It felt more like a, uh... 它感觉就像一本，呃...
a novel written by someone who was shrooming 吃了制幻魔菇的人写的小说
than an S1. 而不是S1表格。
An S1 is a form you have to fill out S1是上市前必须
that's a precursor to going public. 填写的表格。
It's a first introduction to your company, to the world, 这是第一次向你的公司和世界介绍，
where you're representing that these are the facts. 你要在这里表明这些是事实。
But that means you've gotta come clean,and there are a lot of details in there, 但这意味着你必须全盘表明，这里面有很多细节，
and in WeWork's case,the devil was in the details. 而在WeWork的个案中，问题就出在细节上。
- So the first red flag was on page one. —第一个危险信号出现在第一页。
It says, "We dedicate this to the energy of We... 上面写着:“我们将此献给We…
Greater than any one of us but inside each of us." 它比我们所有人都伟大，但却在我们每人的心中。”
I mean, for God sakes,they're renting fucking desks. 天呐，要知道他们现在连办公桌都是租来的。
I was actually on vacation in the middle of Austria, 我正好在奥地利中部度假，
hiking with some friends, 与几个好友打算远足旅行，
and then I get to a place where there's a little service. 然后我到了一个有简易服务的地方。
I just start getting these texts and emails, 我开始收到这些短信和邮件，
and it's like "WTF." 这就有“你们在搞什么”的感觉
And like, "Oh, my God!" 就像，“哦，我的天！”
And I was like,"I think I know what happened." 我说"我想我知道发生了什么"
Almost everyone you talked to 几乎所有和你谈论此事的人
had a different item that horrified them. 都对其中个别的条目表示了惊诧。
So like one by one, they would say, 几乎每个人都这么说，
"I cannot believe his wife is choosing his successor," “我不敢相信，他妻子会选择他的继任者
or, "So egregious that he would have these 20-1 voting shares." 或者，“太过分了，他拥有20比1的投票权。”
Or, "I can't believe the company is paying him $6 million 或者，“我真不敢相信公司会付给他600万美元，
for the trademark to the word 'we'in the company name." 买下公司名称中带有‘We’这个词的商标。”
He was buying buildings, 他买了一些建筑，
and then asking WeWork 然后让WeWork
to lease those buildings from him. 从他那里租用这些建筑。
And then he took $700 million out of this company 这样他从他的公司中拿走了7亿美元
at the very time he was asking the public to put money in the company. 同时，他又向社会大众为他的公司融资。
- With many of these unicorn IPOs, —在许多这种类似怪物般的公开募股活动中
the CO is mentioned anywhere between 12 and 40 times. 资金来源（Cash of Origin）一般都被提到12到40次。
In the case of Adam Neumann,it was 170 times. 在亚当.诺伊曼的个案中，它被提到170次。
If you tell a 30-something male 如果你告诉一个30多岁的男人
that he's Jesus Christ,he's inclined to believe you. 他是耶稣基督，他会倾向于相信你。
Rebekah is very involved 丽贝卡参与了
in the part of the document that people laughed at, 人们嘲笑的那部分文件，
and they were spending a lot of time in the Hamptons. 他们在汉普顿度假胜地待了很长时间。
And they had this sort of constant string of WeWork employees 于是就有络绎不绝的WeWork员工，
who would get a seaplane or helicopter to go out to the Hamptons 他们会乘坐水上飞机或直升机去汉普顿，
just to meet with them on some IPO stuff. 就一些IPO事宜与他们见面。
You just keep reading it and be like, 你只需要继续读下去，
"Oh, my God, did anyone pr...Like, look at this 然后想，“哦，我的天，有没有人…看看这个，
and tell them what it was gonna look like?" 然后告诉他们，它会长成什么样子?”
The reality is that, like, people had been telling Adam that for a while 事实是，人们早就这么告诉亚当了
but he didn't care; he thought that people would look past it 但他不在乎;他认为人们会忽略这一点，
or he wanted to enrich himself 或者他想让自己发财，
and thought that it wouldn't be a big deal. 并且认为这没什么大不了的。
Meanwhile, he was around WeWork less. 与此同时，他在WeWork周围的时间减少了。
He went on a month-long birthday celebration 他参加了一个月的生日庆祝活动，
where he went to the Maldives to surf. 去马尔代夫冲浪。
You know, I think generally he was seen 你知道，我认为他通常被认为
as more erratic and nervous and... 更古怪，更紧张…
in hindsight,he probably had a view 事后看来，他可能认为
that maybe this has gone too far. 这件事做得太过火了。
Him going surfing was a way of avoiding reality... 他去冲浪是逃避现实的一种方式...
and keeping the high life going as much as he could. 尽他所能维持他的奢华生活。
This company has just been savaged after its S1 came out. 这家公司在S1出台后遭到了猛烈抨击。
The price has come down and down and down. 股价跌了又跌。
$47 billion dropped down to 10 to 15. 从470亿跌倒了10亿到15亿之间。
Every day now they're trying to come up 现在他们每天都在
with something to salvage this IPO,and I don't know if they're gonna do it. 想办法挽救IPO，我不知道他们是否会这么做。
- We'll clean it up. I think we're great, —我们会打扫干净的。我觉得我们很好，
and I think we're preparing for the roadshow right now. 我想我们现在正在为路演做准备。
Just hope my hair is good. 我想我的发型还行吧。
- Your hair looks great.- Okay. —你的发型看着不错。—好吧。
This is harder than 20-foot waves. 这比在20英尺巨浪中艰难多了。
- I get it. - You know why? —我知道了。—你知道为什么吗？
'Cause I control the 20-foot waves. 因为我能驾驭20英尺巨浪。
I'll take a 20-foot wave... 我会踏着20尺海浪...
every day for the next 10 days. 在今后10天里的每一天。
I'm scared of drowning just thinking about it. 我一想到就怕被淹死。
- All right. -好了吧。
Real estate is going through a fundamental shift. 房地产业正在经历一个根本性的转变。
From a "fixed cost per seat" commodity... 从“每个座位固定费用”商品…
The world was kind of up in arms 整个世界都对这家公司的过分行为
about how egregious this company was. 感到愤怒。
But Adam had to go public anyway. 但亚当还是要公开这件事。
- ...have a 12-year headstart. …提前12年。
- There's a two-week period you start -你有两周的时间
marketing your shares officially to investors. 正式向投资者推销你的股票。
It's called a roadshow. 这就是路演。
Kind of like a central part of the roadshow 路演的中心部分
is a video that goes along with it. 是一段视频。
So, they had filmed portions of it already. 所以，他们已经拍摄了一部分。
So theoretically he was just gonna do his part of it, 所以理论上他只是做他该做的事，
they can edit it in. 他们可以编辑进去。
- Fixed cost commodity,fixed cost commodity. -固定成本商品，固定成本商品。
Fixed cost commodity... 固定成本的商品…
Adam kept delaying, 亚当总是拖延时间，
and even literally would leave rooms full of people 甚至让满屋子的人
waiting, set up for him to come. 等着他，准备好他的状态。
They spent hundreds of thousand dollars on shoots that Adam didn't go to. 他们花了几十万美元拍亚当没去的片子。
That one sounded great. 那个听起来很棒。
- Thank you. —谢谢。
It seems kind of,like, it's procrastination, 这似乎是一种拖延症，
but, you know, was there something deeper, 但是，你知道，有没有更深层的原因，
I don't know, of why you don't show up to film this thing? 我不知道，为什么你不来拍这个?
Finally they start filming him,but that day he was just off. 最后他们开始拍摄他，但那天他刚好不在。
- Just a second. —稍等一下。
Zack, you need the sentences to be full for me. 扎克，你要让这些句子是完整的。
So whenever you have a dead space like this, 所以当你有一个像这样的无效空白时，
put that up there. 把它放上去。
- In general, he's an incredible speaker if you see him, —总的来说，如果你看到他，他是一个很棒的演讲者，
but he can't really read off a teleprompter. 但他不能真正脱离提词器上而讲出。
He struggles with that. 他对此很挣扎。
- Yeah, the reason it's a little hard for me is, —对我来说有点难的原因是
I'm not a guy who reads from a script, that's the thing. 我不是那种照本宣读的人，这就是问题所在。
To do it totally free, though,I need to, I can't... 要完全自由地做，我需要，但我不能…
I'm doing word-for-word so I'm gonna need to loosen it up a little bit. …我在逐字逐句地写所以我得稍微放松一点。
And I think as the day wore on, 我想随着时间的推移
it just went on and on and on and on. 这件事越来越好。
And he seemed more frazzled 他看起来更加疲惫不堪，
and wasn't getting through it and wasn't making sense. 无法熬过去，没有任何意义。
- Based on our savor... —根据我们的品味…
Agh! Ugh! Let's go. 啊!啊!我们走吧。
It became somewhat like a party. 这有点像一场派对。
It just almost like devolved the whole night. 就像整晚都在演戏。
- The employees of all companies all need the same thing. —所有公司的员工都需要做同样的事情。
Wellness, food. 健康，食物。
He just didn't do a good job by everyone there. 他只是没有把那里的每个人都做好。
And I think a lot of people who were there were quite stressed. 我想当时在场的很多人压力都很大。
They're like, "This has to get done.We're supposed to do this tomorrow." 他们会说，“这事必须得做。”我们说好明天再做的。”
It's almost like,this is your worst nightmare. 这几乎就像是，这是你最糟糕的噩梦。
- This is who I am. This is what I do. -这就是我。这就是我的工作。
I tackle something until it's right. 我致力于一件事，直到它做好为止。
I will not stop. 我不会停歇。
This is what no one's understanding right now, 现在没人明白这一点，
but it's okay because we'll make sure they learn. 但没关系，我们会让他们知道的。
And then the next morning, 然后第二天早上，
they decide..."No, it's just not gonna happen. 他们决定…“不，这是不可能的。
We need to call it off." 我们需要叫停。”
Adam came in to WeWork's office. 亚当来到了WeWork的办公室。
He comes in, he's more dressed up than usual. 他进来时，比平时穿得更正式。
And gives an all-hands talk. 并进行全体发言。
And there he basically told all the staff, 他告诉所有员工，
"This doesn't mean the IPO's off. “这并不意味着IPO取消。
"Like, we're gonna come back and this is gonna be amazing ”就像，我们会回来，这将是惊人的，
and, um, we will do an IPO later this year." 嗯，我们将在今年晚些时候上市。”
But like everything behind the scenes was beginning to happen 但就像幕后的一切都开始发生，
to start to oust him. 开始驱逐他。
At the time, it was less known 当时，很少有人知道
that Adam was this totally erratic CEO 亚当是一个完全不稳定的首席执行官，
that had sort of messianic statements 他有救世主般的言论，
and was doing things in a way that a lot of people would call crazy. 他做事情的方式被很多人称为疯狂。
Uh, and so we basically laid that out in a story. 所以我们把它写进了一个故事里。
The signature anecdote to the thing that probably got the most attention 应该引起注意的是，有这样一件代表性的轶事
was about how he took a plane trip with friends to Israel, 就是他和他的朋友包机去以色列旅行，
and they were smoking pot on the plane, 他们在飞机上吸大麻，
and then in Israel they didn't finish all the pot 飞到了以色列，他们带的大麻还没有吸完
and so they stuffed some in a cereal box. 他们把大麻塞进了装燕麦的盒子里。
The crew on the plane finds it and is sort of incensed. 机组成员发现了，并真的愤怒了
And so they recall the plane. 于是，他们召回了飞机。
Uh, and so then Adam has to find his own way back from Israel. 呃，这样亚当和他的朋友不得不自己想办法从以色列回来了。
When you can land 当你能把两台火箭
two rockets concurrently on barges and you smoke pot, 同时降落在驳船上，而你还在抽大麻，
you're seen as quirky and likable. 你被看作是古怪和可爱的家伙。
When you don't go public and your investors lose money, 当你没有成功上市而你的投资人还在亏钱时，
all of a sudden they decide that smoking pot is a criminal activity. 人们突然间就认定抽大麻是犯罪行为。
Once Eliot's article came out, 一旦艾略特的文章出炉，
he became pretty much untouchable on Wall Street. 他就成为华尔街的不能接触的人。
And so, he made the decision to step down 所以，他决定辞职
at, like, the urging of a lot of different people. 这也是应了很多外人的敦促。
- Adam Neumann is expected to step down as... -亚当·诺伊曼(Adam Neumann)将卸任…
The company went from a $47 billion valuation 该公司在短短六周内从470亿美元的估值
to near bankruptcy in just six weeks. 跌至濒临破产的境地。
- The future of the company very uncertain at this point. —现在看来，公司的未来非常不确定。
When I first heard about WeWork's financial collapse, 当我第一次听说WeWork的金融崩溃时，
I honestly did feel really, really sad 我真的真的为Adam
for Adam. 感到难过。
Because it felt like he believed in what he was doing 因为我感觉他全身心都相信
with every fiber of his being. 自己在做的事。
WeWork now is suddenly in decline, WeWork现在突然下滑，
the office-sharing company's new financial lifeline 这家经营共享办公室公司新的金融生命线
giving its controversial co-founder Adam Neumann 给了它那饱受争议的联合创始人亚当.诺伊曼
a $1.7 billion payout to step down 一笔17亿的遣散费用以让他辞职
while the troubled company's reportedly planning massive layoffs. 据报道，这家陷入困境的公司正计划大规模裁员。
When I started to learn a little bit more about it, 当我开始对它有了更多的了解，
um... 嗯…
that sadness …这种悲伤
turned to anger pretty quickly. 很快就变成了愤怒。
Because... 因为…
now all of a sudden,it felt like this person 因为…现在，突然间，我觉得这个人
lied to me, lied to a bunch of people, 用这种美好的工作方式，
about this beautiful way of working 和美好的生活方式
and this beautiful way of living. 骗了我，还骗了一群人。
I felt angry at him 我很生气
for doing that, but also felt angry at me 他这么做了，但也很生气我
for, like, buying the bullshit. 竟然相信了他的鬼话。
And when they started laying people off,the anger switched to rage. 当他们开始裁员时，愤怒变成了狂暴。
It seemed like WeThis,WeGrow, WeLive, WeWork. 就好像We这个We那个，We成长，We生活，we工作。
We-we-we-we-we.
You know, it's gotta be we, not me. 你知道，这些都将成为我们，而不是我。
It was we for everybody, except for Adam. 是我们在为了每个人，而不是亚当。
He got a golden parachute worth $1.7 billion. 他得到了价值17亿美元的黄金降落伞。
The idea that there would be all this money given to Adam 一想到会有这么多钱给亚当，
was demoralizing. 就泄气了。
Y ou know, that kind ofsticks in your craw a little bit, 你知道，那种，有点儿让你不爽，
particularly when you've been preached at about, "It's all about we." 尤其是当你被教导“一切都是关于我们”的时候，
If that's your deal and you're sitting on all this money 如果这是你的交易你坐拥这些钱
and you really believe in what you were saying the whole time, 而且你真的相信自己一直在说的话，
you should give some of the money back to help the employees who got screwed. 你应该把一部分钱还给那些被骗的员工。
I think what's frustrating about all of that 我觉得最让人沮丧的是，
is that, when you focus the story on Adam, 当你把故事集中在亚当身上时，
you miss how many people worked really, really hard 你却忽略了有多少人非常非常努力地
to bring this impossible vision to life, 工作，来实现这个不可能实现的愿景，
who got nothing. 而他们一无所获。
They cared about WeWork a lot. 他们很关心WeWork。
They were invested in its success. 他们为它的成功付出了代价。
They were invested in the community. 他们投资于社区。
And they were hurt financially. 他们在经济上受到了伤害。
Reputationally. 还在声誉上。
Suddenly this company that they spent years on 突然间，这家他们花了多年时间经营的公司
is a laughingstock. 成了一个笑柄。
- My mind was warped in such a way at WeWork -我的思想在WeWork被扭曲了，
that I felt, when I left,I had to unwarp it. 我觉得当我离开时，我必须把它复原。
They don't care about you. 他们不关心你。
You know, like that really,really messed with me, 你知道，这真的，真的让我很困扰，
because I thought,"Who is telling me the truth?" 因为我想，"谁在告诉我真相?"
I have done a lot of therapy to like navigate through 我做了很多治疗来理清
what happened there. 发生了什么。
Why was I so devastated when it ended? 为什么结束时我那么伤心?
Why did it feel like,not that I lost a job, 为什么我感觉，不是我丢了工作，
but like I lost my purpose? 而是我失去了目标?
Some mind trick has been played on a lot of us. 我们很多人都被耍过心术。
You know, it just......I think of myself as this... 你知道，就是......我认为自己是这样的…
younger girl,and I wanna say to her, …小女孩，我想对自己说
"You didn't do anything wrong." "你没做错什么"
Like, "You're valuable 比如，“你很有价值的，
and that company is not your worth." 而那家公司并不是你的价值所在。”
But because I felt like,how am I gonna change the world now? 而是因为我觉得，我现在要怎么改变这个世界
Like, I needed that. 我需要这个。
When I look back on my time spent 当我回顾我在We社区
in the We community... 度过的时光…
I see all the friends that I made. 我看到了所有我交的朋友。
Um, all the relationships that I still have. 嗯，我现在还有很多关系。
All the people that I deeply care about. 所有我深切关心的人。
The people that I wouldn't have met outside of the We community. 这些人是我在We社区之外不会遇到的。
Those are the people that I choose to remember. 我注定要记住这些人。
Not... 不是...
the asshole that wrecked it. 那个毁了它的混蛋。
You know, people will see in Adam Neumann 人们会在亚当·诺伊曼身上
what they wanna see. 看到他们想看到的东西。
That may not be the most fulfilling answer for a lot of people, 对很多人来说，这可能不是最令人满意的答案，
but I do think that he can represent a lot more 但我确实认为他能代表的远不止
than what he really is. 他的真实面目。
And I think that, you know, 但是我想，
the reason that maybe he resonates with people 他能够引起人们共鸣的原因
is because it felt like he was close. 是因为他让人觉得有亲和力。
Clearly there was something about WeWork and something about Adam 很明显，关于WeWork和Adam，有些事情
where maybe he could have pulled it off. 他是可以成功的。
It could have come together into something beautiful. 它们本可以结合在一起成为美好的事物。
But, unfortunately he set an example 但是,不幸的是他树立一个负面榜样,
which maybe is harmful for other entrepreneurs to follow, 为其他后续企业家也许是有害的,
or he's embodied the American dream in a way that worries us 或者他是美国梦的体现,我们担忧的,
because it was so attractive and it was so intoxicating 因为它是如此有吸引力,它是如此的令人陶醉的
and yet had this disastrous result, 而这个灾难性的结果,
that that bothers us more than if he had just been 困扰我们超过如果他刚造成
a failure with WeWork. 与WeWork一同失败。
There's a lot of really special elements about WeWork 有一些非常特殊的元素在WeWork中
that... 那就是...
I hope continue to last. 我希望继续坚持下去。
Like especially as we sit in this time of COVID 特别是当我们身处新冠病毒肆虐时代，
and we're, you know,people are working from home, 大家都在家里工作，
and, you know,I, myself, have been inside, 我自己也在家里
mostly inside for,you know, months and months. 工作了好几个月。
And it is on the days that I get to interact with other people 就是在我和其他人交流的那些日子中，
that I come home and I'm like,"Wow, that was a fulfilling day." 我回到家就会这样想，“哇，那真是充实的一天。”
Community, I think, has been... 社区，我认为已经被...
taken piece by piece from our world 从我们的世界里，一点一点地拿走
for quite a while, like very slowly, 在此后很长的一段时间里，非常缓慢地进行，
and then now here we are sitting literally in... in a pandemic 现在我们严格讲，是处在一个疫病流行的恐惧中，
of lack of interaction and I would give anything to like... 因此缺乏交流，而我宁愿付出一切...
be consumed with people again. 让人们再次不断受到折磨。
The vision of us working together, 我们一起工作
to be better together, is lacking today. 共创美好的愿景，今天正在缺失。
I think we need that. 我认为我们需要这个。
We go back in time to the Greek town squares. 我们回溯古希腊城镇的广场时代的本质。
It has existed forever. 它一直都存在着。
Community has existed forever. 社区也会一直存在。
Because it's crucial to our survival as human beings. 因为它对人类的生存发展至关重要的。
What are we if we don't have each other? 如果我们失去了彼此，我们会怎样？
>>>>oakislandtk<<<<< 翻译：hardstick 校订：HARDSTICK